Art + Business Profiles Webinar Series
Hear from a range of today’s highly creative and successful studios who share their images, their inspirations, and their insights about how to successfully balance the art and the business of photography.
Dream Big! Sell Big!
A workshop on how to set & achieve your sales goals
Recorded May 4, 4pm ET
With Michael & Rebecca Zoumberos, CPP
Purchase this webinar as a part of the Online Learning Pass. Get unlimited access to both live and archived webinars for just $99.
Your marketing tools are getting the phone to ring…but now what?
Michael Zoumberos, a sales guru throughout the photography community, has created a visual goal-setting system that has helped him exceed all of his business expectations. Think of it this way: photographers are visual artists and therefore need visual goals to maximize their sales. Michael has simply done that legwork and is willing share his techniques with you, from setting your sales goals and developing your Unique Selling Points to booking and tracking your sales.
You’ll learn how to do the following:
- Set your sales goals.
- Develop your Unique Selling Points (USPs)
- Know your competition, strengths & weaknesses.
- Believe in yourself and your product.
- Create the demand.
- Educate your potential clients.
- Ask for the sale.
- Follow up.
- Book it!
- Track your sales with Michael’s custom visual charting system.
About Michael & Rebecca Zoumberos
Michael and Rebecca Zoumberos, CPP, are the owners of the acclaimed Limelight Photography, located in
Tampa, Fla., and covering events worldwide (specializing in wedding photography). In the three years since its inception, Limelight Photography has grown to rank among the elite photography studios in the country, experiencing gross sales in the half-million dollar range.
With a B.S. in Advertising and a M.F.A. in Graphic Design, Rebecca’s creative roots run deep. Spending a year as a Social Catering Sales Manager with Hilton exposed her to the world of event planning and organization and to the importance of capturing the intricate details of these events. Spending a year as a designer and director of marketing at a photography studio ignited her passion. Now, Rebecca is not only the owner, but she is also Limelight’s lead photographer, album designer, editor and business strategist (and is a Certified Professional Photographer).
A love for sports led Michael to earn a B.S. in Secondary Physical Education and become a trainer for world-class athletes. Michael’s positive energy and determination is felt not only in the arena, but also among the Limelight team. His enthusiasm is contagious, which makes him the perfect person to handle new client sales and organizational structuring. He also works alongside Rebecca at wedding shoots, where he showcases his eye for design and creativity.
Limelight’s remarkable growth has landed them on the preferred vendor lists of prestigious venues, and they have been featured on the national TV show Get Married and on the Grace Ormonde Platinum List. Their work has been featured in numerous publications as well.
www.stepintothelimelight.com
Things I Learned from My Mother: Guide to a Successful Photography Business in the Digital Age
With Mara Blom Schantz, Cr.Photog.
Recorded June 7, 12pm ET
Purchase this webinar as a part of the Online Learning Pass. Get unlimited access to both live and archived webinars for just $99.
More and more it seems that personal and meaningful contact is missing from this age of digital. But if you slow down and actually connect with your clients—actually meet and spend time with them—it can translate into both bigger sales and a personal gratification that will make your life more fulfilling.
Mara Blom Schantz, Cr.Photog., knows this for a fact. That’s why she’s sharing this webinar, based upon the life and business lessons she learned from her wonderful mother, Chloe Beeson Blom, M.Photog.Cr., CPP, a photographic innovator who died June 19, 2009.
From presentation and customer service to the art of the sale, preserving client relations and being an overall better person, this heartfelt, down-to-earth program will inspire and help you reconnect for success in your business and life.
About Mara Blom Schantz, Cr.Photog.
Mara owns and operates the successful studio, Artistic Impressions by Mara, in Phoenix, Ariz, and
specializes in photographing children and families in black and white. She strives to create images that are emotionally evocative and connect with the viewer. In addition to speaking at both PPA and Arizona Professional Photographers Association events, she has taught PPA’s Super Monday seminars as well as her own private seminars. Besides photographing and teaching, Mara loves to spend time with her family, practice yoga, surf, run and read. To view Mara's work and read more about her, please visit www.artisticimpressionsbymara.com.
*If you have registered for the 2010 Chicks Who Click conference you will get a special invitation email to participate in this webinar for free.