May 4, 2009

Are You Really Ready for Retail Space?
Scott Kurkian, PPA CFO and Julia Woods, M.Photog.Cr.

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Dreaming about moving your home studio into a beautiful retail space? Trying to decide whether to buy, build, or renovate that dream space? If so, hold everything! Don't take another step until you learn the retail space realities you must face:

• Buying vs. leasing
• Pitfalls of renovating
• How to make decisions as a business person (not as an artist)
• Warning signs that your business is controlling you instead of you controlling your business

Too many photographers make the leap into retail space without having a realistic financial plan in place. From a risk standpoint, it's potentially the most disastrous move you can make for your business. Don't leave your future to chance! Attend this Webinar to find out what you need to know before making this monumental decision - it could save you thousands (or hundreds of thousands!) and protect the future of your business.

About Scott Kurkian
Scott has been the Chief Financial Officer of PPA for the past 12 years, and is one of the founders of Studio Management Services (SMS), the financial services division of PPA available only to its members. Scott has worked with many photography businesses to help them learn and understand the financial aspects of managing a small business and how to use financial analysis to improve profitability.

About Julia Woods
Julia knows all about working with others. She and her husband Jeff work together to produce a unique perspective that showcases their clients hearts and minds with contemporary urban imagery. They have developed and implemented acclaimed marketing strategies and conducted private workshops about all aspects of studio management, marketing and creative inspiration. An official spokesperson for Canon USA, Explorer's of Light, Julia has been honored for her work by numerous associations and has been featured in several trade magazines and technical books. And she knows that it's your customer service and sales skills that let you continue a career you love.