Archived Webinar

Building Blocks of a Thriving Photography Business
a 3-part series with Doug Box, M.Photog.Cr., CPP, API

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Are you working more and more, yet keeping less money? Are you ready to get your life back? Are you ready to have fun doing what you love again? If you answered "yes" to any of those questions, then this Webinar was made for you!

Creating a strong foundation for your business ensures its financial health and success. Whether you're part-time or full-time, there are proven steps, tools and techniques that will help you achieve your goals as a professional photographer. Join us for this eye-opening Webinar series that will get you on the right track with your business.

During each part of this series, you’ll learn to do the following:

Part One

• Identify your business objectives and set realistic goals
• Cover your legal bases with a helpful step-by-step checklist
• Find the right insurance for your needs
• Choose your specialty niche
• Name your business
• Write your business plan
• Identify your unique selling points—what differentiates you from your competition
• Use the telephone to strengthen your brand

Part Two

• Develop the right marketing plan for your business
• Effectively use displays
• Create a newsletter for your studio
• Integrate third-party promotions
• Get and use testimonials
• Increase sales with projection

Part Three

• Conduct a design session (pre-portrait planning)
• Keep your records the right way
• Sell to your customers
• Create guarantees that instill confidence in your customers
• Build a referral-based business