Upcoming Classes
(All times in Eastern Time Zone)
February 7, 2012 @ 2:00 pm With Alisha & Brook Todd $39 for PPA Members
February 14, 2012 With Michael Corsentino More details coming soon
February 28, 2012 @ 2:00 pm With Prem Mukherjee $39 for PPA Members
February 29, 2012 @ 2:00pm Member Essential Webinar FREE for PPA Members
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Get an ONLINE LEARNING PASS
Webinars are now priced at only $39 for members, but you can sign up for an online learning pass for $99 for six months and get access to any live or on-demand photography classes.
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Spotlight
It's "YOUR" Turn! With Blair Phillips It’s one thing to have a great idea for a photography business. It's quite another thing to actually bring your idea to fruition! But Blair Phillips is here to share his real-life experiences in doing just that.
From developing your business concept to branding it for success, Blair will help you through the steps—whether starting from scratch or rebranding.
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Spotlight
How to Measure Success: Key Findings from PPA's 2011 Benchmark Survey With Scott Kurkian, PPA CFO & COO Why are some studios so much more profitable than others? How much of every dollar your studio brings in should you be spending to grow your business, and how much should you expect to keep as bottom-line profit? PPA’s latest Financial Benchmark Survey gives you a way to measure success and get those answers. It provides a snapshot of the financial performance of both retail and home-based photography businesses, offers insight into what top-performing studios are achieving, and exposes some serious issues that every photographer needs to consider as they contemplate long-term strategies.
If you would like to receive a copy of this webinar, please ask SMS.
Online Course FAQs
What’s the difference between LIVE and ON-DEMAND? Can I get merits for attending? Get the answers to these questions and more with our frequently asked questions.
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Member Essentials
Members receive exlusive access to crucial information and resources offered through PPA's Member Value & Experience department. From copyright and legal discussions to ways to maximize the benefits of your membership, these webinar are critical to ensure your continued success in business.
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Archived Webinars
The following archived webinars are available to replay with the Online Learning Pass. Click on the titles to learn more, or browse by category by clicking the links below:
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Marketing
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| Become an Image Marketing Dynamo |
With Farrah Braniff, CPP |
| Big Marketing Ideas on a Small Budget |
With Carol Andrews, M.Photog.Cr., ABI |
| Building Blocks of a Thriving Photography Business: Part One |
With Doug Box, M.Photog.Cr., CPP, API |
| Building Blocks of a Thriving Photography Business: Part Two |
With Doug Box, M.Photog.Cr., CPP, API
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| Building Blocks of a Thriving Photography Business: Part Three |
With Doug Box, M.Photog.Cr., CPP, API
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| Create Your Signature Style & Reap the Rewards |
With Carrie Viohl
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| First Quarter - Thrive or Just Survive |
With Doug Box, M.Photog.Cr., API
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| Four Baby Steps to Marketing |
With Carol Andrews, M.Photog.Cr., ABI
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| How to Turn A Struggling Photography Business Into A Goldmine |
With Edward Zemba |
| Partnership Marketing on Any Budget |
With Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API and Jeffrey Dachowski, Cr.Photog., CPP |
| Sixty Marketing Ideas in Sixty Minutes |
With Doug Box, M.Photog.Cr., API |
| Bold & Beautiful Boudoir Sales & Marketing |
With Kay W. Eskridge, M.Photog.Cr., CPP |
| Setting Yourself Up for Success in Maternity Sales |
With Pete Wright, M.Photog.Cr. |
| Enchant Your Clients: Sales & Marketing for Engagement Portraits |
With Elizabeth Etienne |
| Home For the Holidays: Have Your Home Studio's Best Holiday Season Yet! |
With Emily Potts, CPP |
| Grow Your Business Over the Holidays |
With Stacey Granger |
| Building Your Business with Collections |
With Michael Barton, M.Photog.MEI.Cr., CPP, F-PPANI, F-APPI |
| Transitioning into the Fine Art Market |
With Laura Moul, M.Photog.,CPP |
| The Beloved Family Pet: Successful Pet Promotions |
With Lori Craft, Cr.Photog. |
| The Building Blocks of Client Relationships |
With Lisa Crayford, M.Photog.Cr., CPP, ABI |
| The 'Tween Years: Creating a New Market |
With Jen Basford |
| It's "YOUR" Turn! |
With Blair Phillips |
Online Marketing
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5 Rules for Successful Photo-Blogging
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With Anthony Ronga and Michael Sablone
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| Blog for the Buzz of it |
With Carrie Viohl and Jeff Rodgers |
| Blog. Facebook. Twitter. The Trifecta of Online Viral Marketing |
With Allison & Jeff Rodgers |
| Drive More Clients to Your Website: Tap into the Power of SEO |
With Blake Discher |
| Online Marketing with Effective E-mail Campaigns |
With Wendy Rouleau |
| The New Grapevine: Word-of-Mouth Marketing Through Social Networks |
With Leslie Ann Kitten, CPP |
| The Truth about Success: One Click Away from Crazy |
With Mary Fisk Taylor, M.Photog.Cr., CPP, ABI, API
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General Sales
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| Great Portrait Sales: Planting, Cultivating and Harvesting |
With Julia Woods |
| Living the Dream: Overcome Your Sales Nightmares |
With Kimberly Wylie
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| Push Higher Sales with Product Design |
With Jeff & Allison Rodgers |
| Rock Solid Relationships = Recurring Revenue |
With Trent Weber |
| Stop Competing On Price |
With Todd and Jamie Reichman |
| Turn Your Projection Room Into “Sales Central” |
With Ron Nichols, M.Photog.Cr., API |
| Bold & Beautiful Boudoir Sales & Marketing |
With Kay W. Eskridge, M.Photog.Cr., CPP |
| Enchant Your Clients: Sales & Marketing for Engagement Portraits |
With Elizabeth Etienne |
| Beyond the Basics: Unique "Experience" Sessions to Get Noticed |
With Joy Vertz |
| The 5 P's of In-Person Sales: The Must-Haves for High Profits |
With Julia Kelleher, CPP |
Portraiture
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| ABCs of a Successful Portrait Sales Session |
With Ron Nichols, M.Photog.Cr., API
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| Boudoir is the New Black: Glamorous, Lucrative & Ridiculously Fun |
With Marissa Boucher and Kimberlee West
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| Design Those Must-Have Portrait Books |
With Tina Wilson |
| Say Goodbye to Weddings: Making a Successful Switch to Portraiture |
With Jerry Borwick |
| Bombshell Boudoir: The Art of Making Every Woman Beautiful |
With Jen Hillenga, M.Photog.Cr. |
| How to Talk Dog: Incorporating Dogs into Family & Senior Photography |
With Margaret Bryant, M.Photog. |
| The Fine Art of Pet Portraiture |
With Stephanie Millner, Cr.Photog., CPP |
| Transitioning into the Fine Art Market |
With Laura Moul, M.Photog.,CPP |
| The Beloved Family Pet: Successful Pet Promotions |
With Lori Craft, Cr.Photog. |
Maternity, Children & Seniors
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| A Baby Plan - How to Turn Diapers into Dollars |
With Frank Donnino |
| Maternity Marketing |
With Kay Eskridge, M.Photog.Cr., CPP
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| Earn $1,000 an Hour from School Photography: Underclass Business Basics |
With Chris Wunder |
| Family and Children’s Promotions: Making Dough in a Photographer’s World |
With Lisa Crayford, M.Photog.Cr., CPP, ABI, CBM, ASF-MPPA
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| Working With Children |
With Sandy "Sam" Puc' |
| Photographing Children |
With Michele Celentano, Cr.Photog. |
| Get Wired for Senior Success |
With Beth Forester, M.Photog, Cr. |
| Give Seniors What They Want: FAME |
With Rod Evans, Cr.Photog. |
| The Boutique Studio for Private Schools |
With Britney Kirby Fullgraf |
| Triple Your Senior Averages |
With Eric J. Anundi and Katie Rapoza
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| Senior Portrait Workflow: Off Your Camera, On Their Wall |
With Carl Caylor, M.Photog.Cr., CPP |
| Great Senior Ideas That Work |
With Andrew Jenkins, M.Photog.Cr.,CPP
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| Senior Posing: How to Get the Poses You (and They) Want |
With Mike Ridinger
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| Successful Family and Children Portrait Sales |
With Kay W. Eskridge, M.Photog.Cr., CPP
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| Don’t Sell Yourself Short: Essentials of Senior Sales & Marketing |
With Beth Forester, M.Photog.Cr., CPP
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| Marketing for Children & Family Photography |
With Lori Craft, Cr. Photog. |
| Marketing to New Mommies: Maternity and Baby’s First Year |
With Lori Nordstrom, M.Photog.Cr., CPP |
| Setting Yourself Up for Success in Maternity Sales |
With Pete Wright, M.Photog.Cr. |
| Safe Bet: Photographing Portraiture's Tiniest Subjects with Care |
With Joyce Smith |
| More Bang for Your Babies: Creating a Baby Plan to Grow Your Business |
With Wendy Rouleau |
| At Home with Babies |
With Laura Cottril, CPP |
| Baby Plans: Make the Most of Baby’s First Year |
With Farrah Braniff, Cr.Photog., CPP |
| The 'Tween Years: Creating a New Market |
With Jen Basford |
Wedding
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| Fast-Paced Wedding Growth |
With Laura Novak |
| Post-Wedding Sales Strategies for Wedding Photographers |
With Sean & Melanie McLellan |
| Successfully Marketing & Selling Weddings |
With Jennifer Roggi |
| Planting, Cultivating & Harvesting Wedding Sales |
With Julia Woods, M.Photog.Cr. |
| Marketing Weddings |
With Jennifer Roggi |
| Award-Winning Wedding Album Design |
With Bry Cox |
Finance/Business
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| The Tools for Success When Turning Pro |
With Steve Kozak, M.Photog.Cr., CPP |
| Business Basics for Photographers |
With Ann Monteith, M.Photog.Cr.Hon.M.Photog., CPP, ABI, API, A-ASP |
| Debt is Normal so be Weird |
With Frank Donnino, Cr.Photog., and Tony Donnino
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| Dream Big! Sell Big! |
With Michael & Rebecca Zoumberos, CPP
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| Exceptional Customer Service Helps Create Exceptional Bottom Lines |
With Eric Anundi |
| Hiring and Managing Studio Employees |
With Tamara Lackey & Lisa Walter |
| How to Build Partnerships with Interior Designers |
With Laura Novak |
| Making Money Matters |
With Graham Wilson and Kellyann Foe
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| New Ways of Working and Seeing to Win Clients |
With Ken Sklute, M.Photog.Cr. |
| Power of a Plan |
With Tracy Budabin, Cr.Photog., ABI
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| Pricing for Profit |
With Ann Montieth, M.Photog.Cr.Hon.M.Photog., CPP, ABI, API, A-ASP |
| Quickbooks: The Next Step |
With Scott Kurkian |
| Sleeping With Your Business Partner |
With Jeff & Julia Woods |
| Things I Learned from My Mother: Guide to a Successful Photography Business in the Digital Age |
With Mara Blom Schantz, Cr.Photog. |
| Win With Money: Conquer Debt and Dream Big |
With Chris Hogan |
| Zero to Hero |
With Mike & Rebecca Zoumberos |
| Income Tax Strategies |
With Bridget Jackson, SMS Manager |
| Philosophy of Pricing |
With Lori Nordstrom, M.Photog.Cr., CPP, ABI |
| Your Road to Success Starts Here |
With Tracy Budabin, Cr.Photog., ABI |
| Studio Organization: Creating a Professional, Inviting Environment for Home & Retail Studios |
With Carrie Wildes |
| How to Measure Success: Key Findings from PPA's 2011 Benchmark Survey |
With Scott Kurkian, PPA CFO & COO |
Benchmark Survey
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| How to Measure Success: Key Findings from PPA's 2011 Benchmark Survey |
With Scott Kurkian, PPA CFO & COO |
| How to Measure Success: Key Findings From the New PPA Benchmark Survey |
With Ann Monteith, M.Photog.Cr.Hon.M.Photog., CPP, ABI, API, A-ASP & Scott Kurkian |
| Meeting the PPA Benchmark: Top-performing Home-based Studios Tell Us How They Did It |
With Ann Monteith, Cr.Hon.M.Photog., CPP, ABI, API, A-ASP, Steve Ho, Angela Weedon & Carrie Koster
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| Meeting the PPA Benchmark: Top-performing Retail Studios Tell Us How They Did It |
With Scott Kurkian, Eric Anundi, Meridith Walters & Carolle Dachowski, Cr.Photog. |
| What Can The Benchmark Tell You About Your Business? How You Can Use PPA’s New Studio Self-Evaluation Tools to Get the Answers |
With Scott Kurkian & Bridget Jackson
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| Better Your Business with Benchmarks |
With Jennifer Roggi, Cr.Photog., ABI, CBM |
Workflow
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| 7 Habits of Highly Effective Studio Management Software |
With Doug McFadden |
| A Workflow to Help You Live the Life You Want |
With Amber McAdoo, CPP
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| Adobe: Getting Organized |
With Jim DiVitale |
| Adobe: Streamlining the Workflow |
With Jim DiVitale |
| Adobe: The Final Output |
With Jim DiVitale |
| Discover the Art Studio in Photoshop CS5 |
With Fay Sirkis |
| Dynamic Camera Raw Processing |
With Katrin Eismann |
| Enhancing the Portrait Image While Saving Valuable Editing Time |
With Tony Corbell |
| Family & Children’s Portrait Session Workflow |
With Bert Behnke, M.Photog.Cr.Hon.M.Photog.
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| Get ‘Em While They’re Hot: Booking Clients Online Boosts Your Sales |
With Katie Van Buren |
| Lightroom Wedding Workflow |
With Kevin Kubota, Cr.Photog. |
| Photoshop Stuff You Should Know By Now |
With Jed Taufer
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| Processing Raw Files in Photoshop and Lightroom |
With Jim DiVitale
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| Setting up your Digital Workflow Right…From the Start |
With Jim DiVitale
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| Shaping Master Prints Using Adobe Photoshop LightRoom & CS4 |
With Greg Gibson |
| Shoot with Intention: Portraits |
With Carol Andrews Jensen, M.Photog.Cr., ABI
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| Streamlined Post-Processing with Lightroom |
With Nathan Holritz
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| StudioPlus Studio Management Software |
With Matthew Hunt |
| SuccessWare: Take the Fear Out of Managing Your Business |
With Judy Grann, Cr.Photog.,ABI
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| The Art of Facial Retouching |
With Jane Conner-Ziser, Cr.Photog., API
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| Lightroom Automation: Power Session |
With Michael Corsentino |
| Photoshop Made Easy for Event Photography |
With Suzette Allen, Cr.Photog., CPP, API
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| Profitable & Dynamic Camera Raw Processing |
With Jim DiVitale, M.Photog.MEI.Cr., API, F-ASP
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| How to Enhance (Not Edit) Your Images |
With Cris J. Duncan, Cr.Photog., CPP |
| Presenting Your Images with Lightroom |
With Michael Corsentino |
Professional Photographic Techniques & Equipment
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| FONG Shui: Harmony with the Art of Posing and Lighting |
With Hanson Fong, M.Photog.Cr. |
| HDSLR Video for Photographers |
With Jeff Medford & Ross Hockrow |
| Just Give me the F-Stop |
With Neil van Niekerk |
| On the Road to Photo Fusion |
With Stephen & Jennifer Bebb |
| The Creative Process: Visualization, Capture & Printing |
With Vincent Isola, Cr.Photog. |
| TTL Wireless Flash Tips and Tricks Using Canon and Nikon Flash Units |
With Mike Fulton, Cr. Photog. |
| Painter for Profit: Making Corel Painter Work for Your Studio |
With Heather Michelle Bjoershol |
Certification & Competition
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| CPP Certification Process |
With Christel Aprigliano
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| How Print Competition Helps You |
With PPA Staff
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| The Twelve Elements of a Merit-Worthy Image |
With PEC Jurors |