Studies show that certification is the most widely recognized consumer credential. Consumers may not know a lot about professional photography, but they know that certification should ensure professional-quality goods and services. Plus, it helps you keep your professional edge.

Luckily, certification is another tool PPA provides. Earn it, and it can help enhance your professional image, grow your business, and increase your value to your customers.

Why get certified?
The certification program assures the general public that you, as a Certified Professional Photographer (CPP), are a quality professional. It’s like quality assurance because certification is a credential consumers and businesses understand. More importantly, it provides you with a tool for telling the world—and all those potential clients—why they should call you rather than the competitor down the street.

After all, you will be one of less than 8% of professional photographers (less than 1,725 in the world) who have attained certification.

What does it take?
To gain your certification, you undergo rigorous testing, which is something consumers understand.

• Pass a comprehensive written exam measuring your technical expertise
• Successfully submit your work to a panel of judges for review and approval
• Renew credentials every 5 years with continuing education, submitting work for critical evaluation, or retaking the certification exam

Visit www.certifiedphotographer.com for complete information.