:: 2-Day Business Basics Workshop
2-Day Business Basics Workshop
:: 2-Day Business Basics Workshop

2-Day Business Basics Workshops

Upcoming Workshops

Don't miss your chance at success - Register for a workshop today (sms@ppa.com; 888-851-0405)

February 27-28, 2010, Atlanta
2-Day SMS Business Basics Workshop
Ann Monteith

June 26-27, 2010, Houston
2-Day Business Basics Workshop
Ann Monteith

Workshop program runs from 9:00am to 6:00pm both days.

COST
Workshop Fee - $349
Includes 2 full days of classroom instruction.

$199 for second person from the same studio.
Includes 2 full days of classroom instruction.

If you work with your spouse or a business partner, it is strongly recommended that you both attend.

MERITS
PPA Members receive two merits for attending the 2-Day Workshop.

REGISTRATION
Contact the SMS Coordinator at sms@ppa.com or 888-851-0405.

LOCATIONS
Atlanta Workshops
PPA Headquarters
(International Tower of Peachtree Center)
229 Peachtree St. NE, #2200
Atlanta, GA 30303
800-339-5451

PROGRAM
This workshop is geared to new and emerging studios. If you're just getting started in the business, or moving from part- to full-time, and are seeking guidance in essential business and marketing skills, this is the Workshop for you.

Day One is dedicated to the business and financial aspects of setting up a photography studio including business structure, accounting, pricing and taxes. The second day focuses on the marketing and selling, showing you step-by-step techniques and tips on how to attract clients and how to maximize sales opportunities. Over two full days of classroom instruction, we will cover:

  • Financial and legal requirements for starting a photography business
  • Personal skills and attributes needed for succeeding as a professional 
  • Viable photography business models 
  • The components of a business plan 
  • The importance of defining and branding your business concept or niche 
  • Building a business image 
  • Understanding the "marketing mix" 
  • Pricing for profitability 
  • Creating a selling plan 
  • Building adequate business volume 
  • Understanding managerial accounting 
  • Hiring helpers/employees 
  • Developing a workflow plan 
  • Managing the direction of your business Important pitfalls to avoid