• 5 P's of In-Person Sales

    Julia Kelleher , M.Photog.Cr., CPP
    Video: Whether you can sell ice to Eskimos or still get nervous with each new prospect, this class is for you! In this succinct yet sales savvy course, PPA instructor, Julia Kelleher, condenses everything you need to know into 5 easy steps: planning, products, projection, pricing & policies.
  • Beyond Digital: Selling Products

    Michelle Lindsay
    Webinar: We've all been asked "Are the digital files included?" The question isn’t going to go away, but how we react and answer can. Learn why going beyond digital should matter both to you and your clients and how to communicate that message through your products and pricing.
  • Business Challenge: Q&A with Allison Tyler Jones

    Allison Tyler Jones , CPP
    PPAedu Business Challenge webinar in which Allison Tyler Jones shares her years of professional expertise, moderated by Angela Kurkian.
  • Business Challenge: Q&A with Jeff Dachowski

    Jeff Dachowski , M.Photog.Cr., CPP
    PPAedu Business Challenge webinar in which Jeff Dachowski shares his years of professional expertise, moderated by Angela Kurkian.
  • Creating an Effective Price List

    Lori Nordstrom , M.Photog.Cr., CPP
    Video: For some photographers, creating a price list is like throwing spaghetti on the wall and seeing what sticks. That process, however, leaves you with inaccurate prices and messy walls! So take a smarter approach and watch this video class where instructor Lori Nordstrom walks you through creating a price list that works for you and your business.
  • Don't Be Scared of Money! Let's Talk Pricing

    Vanessa Joy , Cr. Photog. 
    Join Vanessa Joy on a webinar with PPA and learn exactly how to create photography packages and price them so you turn a profit. Even if you're not a wedding photographer, everything from the psychology of pricing and how to get your clients to spend more money and book your top packages, to the math behind calculating how much to charge so you're not losing money but making enough to sustain a business will be covered. This webinar deals specifically with wedding pricing and packaging, but the concepts taught can be applied to pretty much any cinema or photography business.
  • Easy Peasy Pricing and Sales (For Profit)

    Matthew Kemmetmueller
    Webinar: What are the disadvantages and advantages to À la Carte wedding versus packages weddings? This will be examined in this webinar. Matthew will provide insight into how he sustained such successful businesses through setting up good investments and incentive pricing. He will also explore innovative and exciting in person sale tactics to enhance the customer service of your business. Matthew will highlight when and how to discount in certain circumstances, to sell prints versus digitals, and when and how to add more products to drive sales.
  • How Much Should I Charge For Commercial Photography?

    Rosh Sillars
    Pricing photography is hard. Where should you start? When you have so much competition the temptation is to lower your prices. Unfortunately, you may not stay in business very long. Rosh Sillars shares insights and ideas to help you develop a photography pricing system.
  • How to Create a Profitable Pet Photography Business

    Kim Hartz, M.Photog.Cr., CPP , M.Photog.Cr., CPP
    Webinar: PPA Instructor Kim Hartz shares the essentials to becoming a profitable pet photographer, including style development, branding & marketing, vendor relationships, how to work with the animals, and more!
  • How to Handle Client Objections

    Lori Craft , Cr.Photog.
    Video: No means no…or does it? When a client or prospect says not yet, not now, or not for me, what do you do? You turn to what you’ll learn in this class! Lori Craft is ready to teach you how to handle client objections and help you turn your client’s frown upside-down.
  • How to Present Your Photography for Maximum Sales

    Charles Lewis , M.Photog.Cr., A-ASP
    Todd Lewis
    Webinar: In this class, Charles and Todd will show you methods for presenting your images that can explode your profits! You'll learn how to avoid mistakes in presenting images, simple changes that can be made in what you say to clients, and the Lewis's "studio secret weapon" that will make a huge difference in the money you make!
  • In Person Sales: Q&A with Andrew Funderberg

    Andrew Funderburg
    In this “flipped classroom” webinar, Andrew will be answering questions about the importance of printing and in-person sales and how to run a successful sales session that both you and your clients will enjoy.
  • In-Home Design Appointments

    Tim Walden , M.Photog.Hon.M.Photog.Cr., CPP, F-ASP
    , Cr.Photog., API
    Video: Given the choice to arrange an in-home client meeting for the sales appointment (after the shoot) or a design consultation (before the shoot), Tim would choose the design consultation every day of the week and twice on Sundays! Why? In this video, Tim and Bev show how an in-home consultation is not only critical to a successful shoot, but can also increase your sales exponentially!
  • Increase Portrait Wall Art Sales

    Andrew Funderburg
    Learn how to have larger wall art sales by putting client and product first and letting your photography take the back seat. In this webinar you'll learn how to ask clients what they want to see in their home and in their loved ones and learn how to use The Fundy Suite to present and sell wall art to each and every portrait client. You'll also learn how to add portrait albums for the easy add on product. Sponsored by Fundy.
  • Maternity Portraits: Simple, Transitional Shooting and Selling

    Ana Brandt
    Webinar: Who doesn't want great sales in their business? That's why you need to tune in as Ana shows you how to shoot beautiful maternity portraits in an easy, transitional style—one that will guarantee you great sales. After all, when you can help clients tell their stories through poses and the resulting images, you'll find that they will want to buy most of them!
  • Maximize Your Profits with In-Person Sales

    Andrew Funderburg
    Join the Founder of Fundy Software, Andrew "Fundy" Funderburg, as he walks you through how to significantly improve your workflow and maximize your studio profits conducting in-person sales. Design and sell wall art and albums with ease and flexibility, while also ensuring your clients walk away happy.
  • PPA Charities: Getting Great Sales From Your Event

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: Charitable events like the Family Portrait Month Promotion increase opportunities for photographers to contribute financially to the needs of others through collaboration with PPA Charities. However, these events also provide opportunities for photographers to sell unique products to clients after the shoot, thus increasing profitability during the not-so-busy months of the year. Mary Fisk-Taylor, PPA Charities Board of Trustees member, explains how an intentional sales plan and streamlined session setup can combine to allow photographers to create beautiful, consistent and saleable images.
  • PRINT. The Movement Class: Success Secrets of a Six Figure Studio

    Allison Tyler Jones , CPP
    Allison Tyler Jones shares her tips on creating products and using in-person sales strategies that have helped her create a successful and sustainable business. This interactive class was guided by questions from attendees. So watch this video to learn the answers to some of your biggest business and sales questions.
  • Photographer's Email Response System: How To Turn 84% Of All Emails You Get Asking What You Charge Into BOOKED SESSIONS

    Charles Lewis , M.Photog.Cr., A-ASP
    Todd Lewis
    Webinar: You get an email like this: "Hi. I'm looking for a photographer to take pictures of my family. How much do you cost?" And then you never hear back. Doesn't that drive you crazy? Join Charles and Todd Lewis for this live webinar to learn their email response system and ensure that this almost never happens again. You’ll learn how to respond to any email and turn them into booked sessions, almost like magic.
  • Planting, Cultivating and Harvesting Wedding Sales

    Julia Woods , M.Photog.Cr.
    Webinar: Are you tired of doing way too many weddings? Take a page out of Julia Woods’ book, as she shares how she and her husband Jeff went from photographing 35 weddings at a $5,000 average in 2002, to photographing 25 weddings at a $12,000 average in 2007.
  • Price List Design

    Allison Rodgers , Cr.Photog., CPP
    Video: In this class, PPA Instructor Allison Rodgers offers practical tips to help you create a price list that will sell your services! As a former graphic designer, Allison shares what works, and what doesn’t, in a photographer’s price list. Learn how to showcase what you sell with a well-designed price list, so that potential clients will feel comfortable with your studio and know what to expect.
  • Pricing Basics

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Webinar: When it comes to photography, you're a whiz. But pricing? If just thinking about cost-based or demand-based pricing makes your head hurt, we understand. Many photographers feel at a loss when it comes to this part of business, even though it's a vital part. That's why you should tune in to this webinar to learn the basics for smart pricing this year!
  • Pricing Q&A with Mary Fisk-Taylor

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    In the Webinar, Mary Fisk-Taylor discusses and answers questions about Pricing for Success.
  • Products & Packaging for Children & Family Clients

    Kay Eskridge , M.Photog.Cr.
    Video: “If you don’t show it, you can’t sell it” is the mantra that instructor Kay Eskridge instills during this video class. So watch and learn how to create and sell products that will give your children and family portrait sales a surge!
  • Products & Packaging for Newborns

    Julia Kelleher , M.Photog.Cr., CPP
    Video: Description coming soon!
  • Products and Packaging: Weddings

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: As a wedding photographer, your moment is the big day when the bride and groom say “I do.” But as a businessperson, you also need to pay attention to the things that your bridal couple will purchase! In this video class, instructor Mary Fisk-Taylor shows you how to create products and packages that go beyond “snapshots” to maximize your sales opportunity.
  • Projection Sales: Advanced Techniques

    Lori Craft , Cr.Photog.
    Video: You create great images for a client…then what? It comes down to sales, but most photographers aren’t natural salespeople. That’s why it doesn’t hurt to learn a few tried-and-true sales techniques to boost your numbers. So if you use projection sales (or are thinking about it), tune to learn how to optimize sales via these sessions.
  • Projection Sales: The Sales Session

    Lori Craft , Cr.Photog.
    Video: There are a lot of ways to sell your images to your clients. Many photographers swear by the projection sales system because it helps them guide their clients in choosing the right products as opposed to just “taking orders.” In this video, instructor Lori Craft explains why and how she uses projections sales…and how you also could use it professionally, start to finish.
  • Prosperity & Purpose: Sales as Service

    Jeffrey Shaw , Cr.Photog.
    Webinar: For decades, we've looked at sales upside down. The true nature of sales is that it is the greatest act of service we can provide for our clients. It's actually what client's hire us for—our expertise and advice on what is the best fit for them. When done with integrity and with an intelligent business model the money is in fact a benefit of the process and not coming from a place of neediness.
  • Psychology of Pricing Portraits

    Bry Cox , M.Photog.Cr., CPP
    Do people complain about price? Do they want everything digital? Do they buy the least amount possible or change your packages? Do you work long hours feeling underpaid? Attend this PPA webinar and learn and understand some fundamental and key facets to the psychology of pricing. This will give you a lot to think about while also laying the groundwork for my more in depth program on the Psychology of High End Sales at ImagingUSA. Proper pricing is fundamental to good sales system. Sadly, some want to make sales about corny tactics or canned phrases, but it’s not. It’s about understanding people and social dynamics, and presenting your work in a way that clicks with the client’s mind. And the first part of that is knowing the psychology of pricing. So whether you sell packages or a la carte, and no matter your skill or current price level, this webinar is for you
  • Reaching Your Goals with In-Person Sales

    Dorie Howell
    Rachael Boer
    If you’re interested in in- person sales (IPS), but feel overwhelmed or confused by the process, this webinar is for you! Rachael and Dorie will break this topic down into simple, easy- to- understand steps, and help you learn how to transition your business to IPS and find success with this business model. They will cover topics like: -What is IPS? -Common fears and hesitations -How do I start? -Overcoming objections -The transition -Purchasing samples, software, and other tools -How to prepare your clients -Avoiding sticker shock -Setting and enforcing policies -Helping indecisive clients
  • SALES 101: What You Don’t Know Can Hurt You

    Neal Freed
    Bryan Blanken
    Have you ever lost a job to a less talented photographer, but better sales person? Have you ever said something that worked to make a sale, and then said the same thing the next time and it didn’t work and you wonder why? Have you ever been in a sales meeting hoping/praying that the prospect wouldn’t bring up a certain issue that you were afraid would disqualify you, and of course, right before the end, they do? It doesn’t matter how good a photographer you are if you can’t make the sale. You work on your photography, but do you work on your sales techniques? Neal Freed and Bryan Blanken of Freed Photography and FreedSPIRIT Photo Group will share with you the sales insights and tips that helped them grow their studio from hundreds of thousands of dollars in yearly revenue, to multiple millions of dollars in yearly revenue. If you’re in business, sales shouldn’t be a dirty word, nor should it involve manipulation or deceit. Neal and Bryan will dispel many of the myths around sales and you’ll come away from this webinar with specific, action items that will help you raise your SBA, Sales Batting Average.
  • Sales Strategies in Action

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: Just like photography, selling is an art form. Mary will walk you through the art of the sale—from the importance of making it a positive experience to having a well-defined and smooth sales session and strong customer service.
  • Sales in Your Pajamas: Increasing Sales from Existing Clients Using Projection Sales via the Web

    Jennifer Angeloro
    Webinar: In this class you'll learn how to boost your sales without even having to get up and get dressed! PPA instructor Jennifer Angeloro will discuss the ins and outs of projection sales.
  • Selling to Different Personality Types

    Deanna Duncan , Cr.Photog.
    Video: Examining people is like watching snowflakes – no two are exactly alike! Any salesperson will say that you can categorize most people into a few groups; the good salesperson actually knows which category! In this class, you’ll study 4 main personality types and discover effective ways to sell to each. Listen and learn as Instructor Deanna Duncan separates people into her main groups – Directors, Relators, Socializers and Thinkers - and discusses attributes that are important to each group.
  • Selling to Out-of-Town Clients

    Jeff Dachowski , M.Photog.Cr., CPP
    Webinar: Think it's time to branch out and try to bring in some clients from the surrounding area? Instructor Jeff Dachowski will teach you how to do just that. Jeff will show you how to set the stage for a successful sales session from phone call through the final delivery of portraits.
  • Senior Portrait Sales: Creating Your Price List

    Beth Forester , M.Photog.Cr., CPP
    Video: Let’s face it, creating price lists is a chore that no one enjoys! Are you charging too much or too little? Do you have enough options? How many products is too many? In this course, PPA Instructor Beth Forester takes the guesswork and headaches out of price lists! Beth emphasizes how to showcase your product offerings in your studio so that seeing is believing for your clients. Additionally, she’ll discuss specialty products and upsell opportunities to your Senior clients and their families.
  • Senior Portrait Sales: Pricing Theory

    Beth Forester , M.Photog.Cr., CPP
    Video: You may be an artist, but that doesn’t mean you’re not still running a business. In this course, PPA Instructor Beth Forester covers the thought process from start to finish for pricing Senior Portraits, addressing questions related to target clients, session averages, profit goals and sales strategies.
  • Setting Yourself Up for Success in Maternity Sales

    Pete Wright , M.Photog.Cr.
    Webinar: Are you making the sales you want in your maternity specialty (and beyond)? Successful sales start with having a structure in your sessions that helps you capture the images that will sell. So join Master Photographer Pete Wright as he discusses this and other keys to successful portrait sales in maternity photography!
  • Show Me the Sales

    Rachel Marten , Cr.Photog.
    Webinar: Do you want to bring in top-dollar sales? Come learn how Rachel does that with Clark Marten Photography's senior portraits. She'll show you how getting a top sales average is all about the system.
  • Soft Selling with Intense Results Part 1: Soft Sales Systems for Weddings

    Kristin Privette
    Webinar: Kristin's first webinar in a 4-part series focuses on their Soft Sales System for Weddings which explains the 10-step process Kristin and Paul use to gain five-figure wedding sales. Hear the language they use, the specific steps they take their couples through, and selling techniques that anyone can learn and be comfortable using.
  • Soft Selling with Intense Results Part 2: 7 P's of Portrait Selling

    Kristin Privette
    Webinar: In this second segment of the "Soft Selling with Intense Results" series, Kristin Privette will share her 7 P's of portrait selling. Learn how to start selling from the very first time you speak with a potential client in a way that excites them and prepares them for a big purchase. This simple process has proven to give her averages higher than where her wedding prices once started.
  • Soft Selling with Intense Results Part 3: Your Arsenal of Answers & Increases

    Kristin Privette
    Webinar: The third webinar in the "Soft Selling with Intense Results" series, Your Arsenal of Answers & Increases, will walk you through the specific phrases Kristin and Paul use to encourage upgrades, wall collections, add-ons and big investments. Learn how to prepare your brides from the very beginning to upgrade after the wedding. Hear the language you can use to guide your portrait clients toward wall collections and future sessions. She'll also share how they handle the common objections that every photographer gets.
  • Sports & Events: Pricing

    Jeff Gump
    Video: The world of sports photography may not be rocket science, but without the right business acumen and sales savviness, you probably won’t succeed. In this class, PPA Instructor Jeff Gump walks you through the strategy of pricing, helps you ask and answer the important questions that can help make – or break– a sports photography studio.
  • Sports & Events: Wow Products That Sell

    Jeff Gump
    Video: From tailgating chairs to personalized jerseys, customized footballs, basketballs and more, discuss innovative products that parents and kids will love. Discover how to enhance your photos with team records and individual stats that appeal to the player in all of us. Jeff Gump shares what to do and even better, how to do it! You’ll not only explore the creative concepts but even learn the vendors and suppliers with whom to partner.
  • Strategic Pricing for Album and Wall Art Sales

    Andrew Funderburg
    Learn not only how to price profitably as per PPA Benchmark studies, learn how to price your albums, wall art and more strategically so they are easier to sell. At the and of this webinar, you'll have a pricing blueprint for sales as well as examples of wall art designs that really move.
  • Successful Family and Children Portrait Sales

    Kay Eskridge , M.Photog.Cr.
    Webinar: Sales is a step-by-step process…but do you know which steps to take to reach those profitable end results? Kay Eskridge does. As you’ll see, selling doesn’t start at the end of the session. In fact, Kay will show you how to plant the seeds for “end purchasing options” during the first initial call and/or pre-portrait consultation.
  • The $3000 Headshot

    Megan DiPiero, CPP , CPP
    In this memorable and inspiring talk, Megan will share the life lessons that have shaped her into the business success she is today. From her modest home studio, Megan comfortably charges 10x the market rate for her sought after headshot style, bringing in sales ranging from $1700-$6500. She'll convince you that pricing thresholds are limited only by your imagination. Whether you're a portrait or wedding photographer, new to the industry or seasoned veteran, this talk will be just the kick in the butt you need to vault your brand (and your prices) to new heights. Passion and profit ahead!
  • The Psychology Behind the Sale

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: It’s been said that in sports, success is 90% mental, 10% physical. The photography sales process is not that different in its success factors. Much of the work is in the pre-planning and development so that the actual selling time results in great profits. Mary Fisk-Taylor takes you through the psychology of the sale—that all-important 90% you do before you even try to sell your client.
  • Time in Your Day, Money in your Wallet

    Jeff Poole & Lori Unruh
    “Time is really the only capital that any human being has, and the only thing he can’t afford to lose.” –Thomas Edison Ever heard the expression, “Time is Money”? For creative entrepreneurs, our ability to create, and sell, is directly tied to the time we have for creation. However, too many photographers disregard or undervalue the time-cost of image and product creation. It’s why, at one point or another, we feel overworked, overwhelmed, and underpaid. If you’ve felt like you’re still not making the profits you want, and yet you’re considering hiring an office assistant to help whittle down your to-do list, chances are you are neglecting a crucial equation in your business. Join Jeff and Lori Poole as they discuss how disregarding the time-cost involved in photography can lead decreased profits and the cause your business a slow painful death. Learn how to incorporate both your time-costs and hard costs to determine the retail price of your products and services. Once you can track your time costs, you can begin finding ways to streamline and innovate your workflow. You’ll find yourself with both more time AND more money, and increase your business capital all the way around.
  • Top 8 Sales Tips

    Beth Forester , M.Photog.Cr., CPP
    Video: From packaging and price points, to couponing and incentives and even super-sizing and add-on services, Beth has excellent suggestions to make the sales process a breeze! She’ll tell you everything you need to know so that you have the perfect offering for each and every customer.
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