Operations

  • 4.5 Strategies you MUST Implement to be Successful in the Photography Business and make a KILLER Living!

    Thomas Morelli
    Charles Lewis , M.Photog.Cr., A-ASP
    Todd Lewis
    What does it take to be successful and create a consistent living in the world of professional photography? Is producing award winning images enough to put money in your bank account each and every month? Which strategies are the most effective to get you & your studio over the “finish line” that demands respect in your community and earn the money you deserve? Bruce & Josh Hudson have a combined 45 years experience in running a successful photographic studio near Seattle WA. They will be sharing their top 4.5 strategies that will help you build your studio business into a profit making machine and give you a consistent pay check by maximizing your sales. Bruce & Josh will be pulling back the curtain and sharing; (1) who are your best clients and how to market to them effectively. (2)Once you have amazing clients what can you do to create a client for life and have them happily invest their hard earn money on your photography. This exclusive webinar is designed for both “newbies” that want to transform a part time business into a fulltime profession AND longtime studio owners that may need little “kick in the butt” to jumpstart a sluggish or failing business. Both Bruce & Josh have a passion for helping their fellow Photo Entrepreneur’s achieve the dreams of owning and operating a successful studio. Join them on ----- for this informative, content rich, and motivational presentation .
  • 5 Little Known Gems That Increase Customer Loyalty

    Jeff Lovejoy
    Webinar: Developing customer loyalty with the ultimate goal of creating raving fans must be a focus of all business owners. This webinar will focus on strategies that when consistently applied will increase customer loyalty to the point that customers begin selling for the owner through referrals and fabulous reviews.
  • Best Practices: Complying with Employment Law

    Andria Ryan
    Webinar: With almost everything in life, there is fine print—and that fine print can bite you before you know it! Employment law is no different. Being the boss is not just fun and games, after all; there are laws you need to know and understand so that your business runs smoothly and stays compliant.
  • Business Challenge: Q&A with Greg Daniel

    Greg Daniel , M.Photog.Cr., CPP, F-ASP
    In this webinar, Greg Daniels answers questions and shares the valuable information he's learned running a successful photography business.
  • Business Challenge: Q&A with Tim Walden

    Tim Walden , M.Photog.Hon.M.Photog.Cr., CPP, F-ASP
  • Business Insurance: Are You Protected?

    Kristen Hartman , Member Value & Experience Director, PPA
    Video: Property & Casualty, Bailment Coverage, Worker’s Comp, General Liability, blah, blah, blah. However boring it may be, insurance is an important part of any business – even for an artist like yourself. If you’re not properly covered, everything you’ve worked for could be gone in a legal instant!
  • Certification, Competition, and Credentials: The Course for Continued Success

    Christine Walsh-Newton , M.Photog.Cr., CPP
    Webinar: You'll learn about PPA's Certified Professional Photographer designation as well as the Master of Photography, Photographic Craftsman and Artist Degrees, what it takes to add each of them to your resume and how they will help you become a better photographer. Utilizing these built-in achievement programs does more than just add letters to the end of your name! Prepare to be inspired and amused!
  • Challenges of the Home Studio

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Video: So you’ve got the home studio. You’re working in your PJs, watching TV during office hours, and can knock off any time you want, right? Wrong! As instructor Bridget Jackson will teach you, your home business is still just that: a business. So tune in to this quick class for 10 things that home studio owners need to remember.
  • Copyright Basics: What Every Professional Photographer Needs to Know

    Lindsey Forson , PPA's Manager of Government Affairs 
    Webinar: Lindsey Forson will cover the basics of photographic copyright. You will learn exactly what copyright means and what your rights are as a professional. Tips will be presented for how to protect your copyright and for what to do when infringements occur.
  • Creating a Project Plan

    Carrie Wildes , CPP
    Video: During this round-table educational class, you’ll learn how to take what you want to do to improve and grow your business and put it into a plan that will do exactly that. Step by step, Carrie will walk you through such a plan, how to complete a cost/benefit analysis, measure your success and more.
  • Creating a Successful Company Culture

    David Trust , Chief Executive Officer, PPA
    Video: Have you ever worked for a company you hated? Or a company you loved? Do you remember why? In this class, instructor David Trust (PPA’s very own CEO) teaches you how to create your own company culture so that your employees love to work for YOU!
  • Designing the Perfect Home Studio

    Carrie Wildes , CPP
    Video: Making a home studio doesn’t just involve slapping paint on the walls, setting up a desk, a computer and a power strip. It takes vision, planning and a little bit of capital. In this class, Instructor Carrie Wildes gives you the information and direction you need so you can create the perfect home studio . . . the first time.
  • Designing the Perfect Retail Studio

    Allison Rodgers , Cr.Photog., CPP
    Video: Learn, first-hand, how the design of a retail studio can enhance – or impede – your business! PPA Instructor Allison Rodgers walks you through her space, explaining step-by-step how and why each areas works the way it does.
  • Essential Forms and Contracts for Professional Photographers

    Lindsey Forson , PPA's Manager of Government Affairs 
    Webinar: Join this webinar to learn more about the forms and contracts that are essential for any successful photography business. We will also present some general guidelines for creating and implementing your legal documents and explain how to access your contract resources from PPA.
  • Finding Your Bookkeeper or Accountant

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Video: The saying goes, “It’s not what you know, it’s who you know.” As a studio owner, you want to identify the right WHO to manage your business books. Finding someone to whom you can entrust your studio’s finances is much like finding a nanny to care for your children – after all, your business is your baby.
  • Great Workflow Advice for a Portrait Team

    Mike Fulton , Cr.Photog.
    Video: If your business is doing well, a logical next step is expansion; but beware of the growing pains! Prepare your growth by putting structures and processed in place to seamlessly transition incorporate new team members and new opportunity, while maintaining the same level of excellence and service! In this class, Mike and Cody will share how they’ve put together their successful studio team and how they manage workflow.
  • Grow Your Business & Balance Your Life

    Michael Christman
    Webinar: Join Michael Christman as he discusses business, balance, and success. He will cover topics such as creating your vision, assessing the current reality, and plans for your business.
  • Handling the Inquiry

    Lori Nordstrom , M.Photog.Cr., CPP
    Video: What do you say the first time a prospect calls or contacts you? For real, what do you tell them? What message does your studio convey? Are your clients right for YOU? After Handling the Inquiry, you’ll skillfully and expertly answer these questions and more!
  • Have Your Home Studio's Best Season Yet!

    Emily Potts , CPP
    Webinar: Tap into the benefits of having a home-based business this holiday season! Emily Potts, the owner of Emily Potts Photography, is proud to run the highest-end photography studio in her market area (and it’s a home studio). Deciding instead to keep her business at home was one of the smartest things she did, and the years following were her most profitable yet. So, come learn how she did it—and how you can, too!
  • Health Insurance Reform: Before and After Implementation

    Ross Pallay
    Webinar: In the first in a three-part series on Health Insurance Reform, we’ll discuss the health insurance market before and after the implementation of Health Care Reform and how it will affect PPA members and their families.
  • Health Insurance Reform: Important Deadlines

    Ross Pallay
    Webinar: The last in a 3-part series, this webinar will recap the health insurance reform changes and remind members of deadlines to obtain health insurance to avoid tax penalties.
  • Health Insurance Reform: Plan Designs & Premium Subsidies

    Ross Pallay
    Webinar: In the second in a three-part series on Health Insurance Reform with Ross Pallay, executive vice president at Pallay Insurance Agency, we will discuss the insurance plan designs that will be available.
  • Ins & Outs of Copyright Law

    Maria Matthews , Copyright & Government Affairs Manager, PPA
    Video: When you first learned photography, you probably didn’t talk much about copyrights or any other legal mumbo-jumbo. But you’re a professional now, and copyrights are an important aspect of your business! So if you’re not a lawyer and you don’t even play one on TV, what exactly do you need to know? Copyright specialist Maria Matthews walks you through copyrights and what they mean to you.
  • Know the Difference: Contractors vs. Employees

    Andria Ryan
    Webinar: Contractors vs Employees – did you know that up to 15% of employees are misclassified? If you think it’s as simple as a paragraph in a job description, you could run into unpleasant words like “liability” and “unpaid taxes!” In this webinar, Andria Ryan tells you what you need to know so that you understand the classifications and various degrees of financial and behavioral control. Most importantly, this webinar enables you to make the right decisions for your studio.
  • Managing Employees to Maximize Success

    David Trust , Chief Executive Officer, PPA
    Video: You’ve got your own business; you’re the boss. Now what? Well, a good company has a good boss with loyal employees who love their jobs. So…how do you make sure all that happens? In this video class, PPA’s CEO David Trust teaches you how to manage employees so that everyone feels like part of a winning team and a successful business.
  • Managing a Team

    Carrie Wildes , CPP
    Video: Managing people can feel a lot like herding cats—everyone doing their own thing, no one working as a team, and no one listening to YOU, the owner! In this class, PPA instructor Carrie Wildes shares how to grow your photography team in a way that makes sense for you and your business.
  • Member Benefit: Understanding the New EMV Regulations

    Kristen Hartman , Member Value & Experience Director, PPA
    Webinar: PPA's preferred credit card processing partner, Bank of America Merchant services will keep you informed about changes coming in the credit card processing industry. This webinar will address not only the EMV chip and the changes involved, but also give you some background information on Interchange rates, what they are, and how they affect the processing costs passed on to you.
  • PPA Charities: FAQs

    Britney Kirby-Fullgraf , Cr.Photog., CPP
    Video: Join members of the PPA Charities Board of Trustees to learn more about the operations of PPA Charities! Have a question? Yours just might be covered in this panel discussion!
  • Pre-Wedding Workflow

    Prem Mukherjee
    Video: Workflow is not exciting or sexy. But in this online course, PPA Instructor and workflow guru, Prem Mukherjee, shows you how systematic workflow can be your best friend to help you run the most successful business you can. In an information-packed class, Prem will walk you through the workflow processes that ensure consistent, high-quality products and customer service each and every time.
  • Retail Studios: Do You Lease or Buy?

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Video: In real estate, they say the most important thing is location, location, location. That may be true, but if you’re looking at getting a retail location for your studio, you also have to wrestle with the dilemma of “Lease or Buy.” What’s a photographer to do? Instructor Bridget Jackson explains how to do your research and what you need to consider to make the right decision for YOU.
  • SEO Series Part 4: SEO & Social for Photographers, A Match Made in Heaven

    Brett Snyder
    Webinar: Search engines are continuously evaluating emerging signals across the web to determine relevance. As the web is becoming an increasingly social place, understanding the balance of SEO and social media (SM) is important for SMBs (small and medium-sized businesses) to know how to prioritize time and resources.
  • SEO Series Part 6: SEO & Analytics: What You Can Learn From Your Own Traffic

    Brett Snyder
    Webinar: Analytics is largely viewed as one of the unsexiest aspects of digital marketing. However, your web analytics can tell you so much more than "what happened". Analytics can help identify new or previously unknown opportunities about your website and your audience.
  • Safety First: Photography Near Tracks and Trains

    Lindsey Forson , PPA's Manager of Government Affairs 
    Webinar: Explore how to keep photographers and their clients safe when train tracks are part of the desired shot. PPA partnered with Operation Lifesaver, Inc. to address this very popular topic among photographers and safety groups.
  • Secrets to Running a Studio in a Small (or no!) Space

    Marnie Clagett, CPP , CPP
    The idea that photographers need a retail studio in order to be truly successful is a myth. The reality is, it is entirely possible to grow your business right in your own home. Join Marnie Clagett as she shares with you the secrets to make your small space (or no space at all) a studio that will give your clients the confidence to invest in you and your work.
  • Sports & Events: On Location

    Jeff Gump
    Video: Learn the essentials of on-location photography for sports & events. From creating designated player/parent areas to building a professional workspace on location, Jeff will help you learn the ins and outs of the business.
  • Sports & Events: Setup for Team Photos

    Jeff Gump
    Video: Learn Jeff’s 5 Golden Rules of sports photography. If you glean nothing else, these alone can change how you do business. Next, establish the supply checklist for what you will need – everything from products and tables, pennants and pop-up tents. Yes, pop-up tents! Learn how to create a professional yet dazzling display. Develop a checklist so that no battery, light, tripod or extension cord goes unmentioned. Finally, learn the “miscellaneous” list that only an expert like Jeff knows.
  • Steps to Starting a Business

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Video: So you want to own a studio? Then look no further: This class is for you! Instructor Bridget Jackson walks you through everything you need to know in a thorough, informative session. Who better to learn from than the manager of PPA’s Studio Management Services who has helped hundreds of photographers like you?
  • Studio Organization: Creating a Professional, Inviting Environment for Home and Retail Studios

    Carrie Wildes , CPP
    Webinar: You own a photography business. But does your studio have the professional atmosphere you need—whether it’s a room in your home or a separate retail space? The environment you create for your business plays quite a large role in both how customers perceive it and how you can successfully manage it. So, come learn how to create the perfect, professional atmosphere for you!
  • Studio Policies: Avoid Problems Before They Happen

    Julia Kelleher , M.Photog.Cr., CPP
    Video: Everyone’s been the victim of a customer service nightmare, a situation where the client experience was anything but satisfying. In this class, PPA Instructor Julia Kelleher teaches how to avoid these issues before they even happen. People don’t get ticked-off about the expected; it’s the surprises that throw them off. For that reason, Julia walks you through the studio policies you should have and how prior knowledge and explanation of these will prevent 99% of client situations from escalating.
  • Ten Tips for Protecting Your Copyright

    Lindsey Forson , PPA's Manager of Government Affairs 
    All professional photographers want to protect their photographs from copyright infringements. During this webinar, ten key tips for how you can protect your images are presented and explained. From educating your clients to registering your work, this webinar gives you the tools you need to make sure your photos are as safe as possible. By tuning in, you will also learn how to utilize your PPA resources to help you with copyright protection.
  • To Partner or Not to Partner

    Jen Hillenga , M.Photog.Cr.
    Video: In work, as in life, some things you do on your own; others, you do with a partner. Running a successful photography business is no different. If you stay in this industry long enough, sooner or later, you’ll reach the decision point: to partner or not to partner. In this course, PPA Instructor Jen Hillenga walks you through the why’s and how’s of handling this decision.
  • You're Never Too Small to Think Big: Creating Systems

    Jeffrey Shaw , Cr.Photog.
    Video: No matter how big or small your business, efficiency is always a good thing. PPA Instructor Jeff Shaw discusses 4 systems that will improve your studio, regardless of volume or size. This is 30 minutes of your day that can change your business...and your life. Don't miss out!
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