Essentials

  • Avoiding Digital Distress

    Carl Caylor , M.Photog.Cr., CPP
    Video: In today’s digital world, technology can be your best friend or your worst enemy. In this class, PPA Instructor Carl Caylor attacks digital distress head-on. He teaches you how to get it right the first time and have an effective workflow, so technology won’t sink your business!
  • Babies: Swaddling, Safety and Hygiene

    Julia Kelleher , M.Photog.Cr., CPP
    Video: If any of your business focuses on newborn photography, this course is a must-have! PPA instructor, Julia Kelleher, combines Parenthood 101 with trade secrets to ensure a client experience sure to please Mom, Dad and Baby! Discuss infant psychology and the importance of safety, security and warmth. Examine posing, and how to put the parents at ease while keeping baby content. Learn the points of contact that create the best images and how to make them happen.
  • Color Management Workflow

    Eddie Tapp , M.Photog.MEI.Cr., CPP, API
    Video: Watch and learn as Eddie walks you through each step of color management workflow; everything from monitor calibration to exporting files and the tools you need to make it happen! Learn how workflow can save you time, money and stress and give your images the “wow factor” they deserve!
  • Commercial Photography: Concept to Creation

    Cris J. Duncan , M.Photog.Cr., CPP
    Video: Portrait photography is about real people, real emotions and real drama. Commercial photography is more about capturing products and breathing life into them to convey the desired message. In this class, Cris discusses how to start with an object and develop an entire creative concept around it. Learn how to create mood and drama and how all of this goes into the end result or image.
  • Computer Basics: Photographic Computer Requirements

    Ron Nichols , M.Photog.Cr., API
    Video: It’s time to get technical with PPA instructor Ron Nichols! Join Ron to learn more about computer processors and memory, storage and hard drives, network and video cards, I/O ports, monitors and software, and more!
  • Computer Basics: Pixel, Color Space and Resolution

    Ron Nichols , M.Photog.Cr., API
    Video: Get a little technical as PPA Instructor and color guru, Ron Nichols, walks you through some fundamentals of managing and mastering color on your computer. Ron gives you an understanding of resolution, pixels and color space that will change how you handle your images.
  • Computer Basics: Understanding Monitors

    Ron Nichols , M.Photog.Cr., API
    Video: You don’t have to work for Hewlett Packard or Dell to know that good computer equipment is essential to your career. But when it comes to monitors, the window through which you view all your work, how do you know what’s best? In this course, PPA instructor, Ron Nichols, demystifies monitors, helping you understand what you need and why.
  • Creating with a Purpose

    Carl Caylor , M.Photog.Cr., CPP
    Video: “We are not taking pictures, we are creating images,” says PPA Instructor Carl Caylor. In this class, you’ll learn exactly how to create an experience for your client, not just a photo. With Carl’s examples and detailed presentation, you’ll never look at portraits as just another shoot. Take this class and take your portrait business to a whole new level!
  • Creative Vision: Composition

    Steve Kozak , M.Photog.Cr., CPP
    Video: Steve Kozak boils it down to several key aspects so that your photos have great composition, each time, every time. Do you know the four elements of composition you need to consider for each shoot? Do you know the seven tools used to create more dynamic images? Does the terms “rule of third” or “leading lines” mean anything to you? They should and they will!
  • Creative Vision: Photography as an Art Form

    Parker Pfister , Cr.Photog.
    Video: Photography is not just pictures; it’s an art, a journey, a chance to tell a story. Listen as Parker Pfister shares his approach and passion for his craft. Walking you through some of his own images, Parker tells the story and inspiration, the imagination and creativity that went into each shot. He discusses perspective and design, and how changing it up is key to fresh, innovative ideas. As always, Pfister encourages his audience to follow his mantra and “see past the obvious.”
  • Creative Vision: Telling the Story

    Jen Hillenga , M.Photog.Cr.
    Video: You don’t just take photos; you create experiences. You don’t just capture expressions; you convey emotions. In this course, PPA Instructor Jen Hillenga shows you how to tell each client’s story and the effective and efficient steps you need to follow. For example, how do you assess a client? To know what they want, you need to understand them. Who are they, what are their relationships, what are their expectations or their hopes for the photo?
  • Designing a Newborn Image

    Julia Kelleher , M.Photog.Cr., CPP
    Video: There are a million photographers out there, doing newborn photography. Newborn photography is striking and emotional, but there are techniques and tools you can use to enhance the beauty of the moment. In this video, PPA Instructor Julia Kelleher teaches you how to step out of the box and create newborn images that will allow you to stand out from the rest.
  • Drive Markets Rather Than Being Driven by Them

    Jeffrey Shaw , Cr.Photog.
    Video: Be inspired! In this 5-part series, PPA Instructor Jeff Shaw will explore characteristics of successful people. Jeff’s first video focuses on how to define and drive your market rather than letting the industry define or drive you. How do you do this? By being you! Jeff shares how to build a “client experience” that is unique YOU – your skills and areas of expertise.
  • Equipment Essentials: The Professional Studio

    Steve Kozak , M.Photog.Cr., CPP
    Video: Having a professional studio doesn’t mean throwing money at expensive equipment. It’s about having the right equipment and knowing why you need what you do. In this video, Steve Kozak saves you both time and money, explaining what every studio should have. When Steve’s done, you’ll walk away with a list of what you need, and even better, why and when you’ll need it!
  • Equipment Essentials: What Wedding Photographers Need

    Bry Cox , M.Photog.Cr., CPP
    Video: So you’re the wedding photographer, and the big day is fast approaching. Before you lace up your shoes, throw your camera on your shoulder and head out to the church, HALT! As a professional and a critical role player in the wedding day, you need to look and act the part. Do you have your act together? PPA wedding expert and instructor Bry Cox walks you step-by-step through everything you need, down to the tips of your shoes –and what shoes they should be!
  • Family and Children's Portrait Session Workflow

    Bert Behnke , M.Photog.Hon.M.Photog.Cr., CPP
    Webinar: As you know, there are many more steps to photography than the photography itself. For example, how do you get the needed cooperation and attention from your clients to create the great images? Join Bert Behnke to see how he does just that.
  • Fundamentals of Sports Action Photography

    Gregg Martin , M.Photog.Cr., CPP
    Webinar: Do you know how to successfully photograph a sporting event? Gregg will walk you through what you need to know to get started the right way. With the right equipment, proper placement and a little bit of luck, you'll be ready to tackle the arena of game action photography!
  • Giving to Charity is Awesome! Why and How We Became a Charitable Business

    Trish Gilmore
    Webinar: Why get involved with charity? Who has the time? Get the how and the why with Mariah Ashley and Trish Gilmore, co-owners of Snap! Photography.
  • How to Use Your Camera: Focus, Sensor and Lens

    Steve Kozak , M.Photog.Cr., CPP
    Video: In this class, Steve gives an easy-to-understand, straightforward overview of your camera, focusing specifically on sensors, making lens selection and choosing focus settings. Whether you’re in the market for a camera or just want to know how to better use what you have, this class is one a good photographer can’t miss!
  • Overcoming Obstacles in Beach Portraiture

    Ellen LeRoy , M.Photog.Cr.
    Webinar: When a bride and groom or portraiture clients choose to have the beach as their setting, they are choosing it for the unique and beautiful scenery that the beach offers. Therefore, as a photographer who is venturing into a new setting which may not be your specialty, it is critical that you prepare yourself for the unique problems and issues you may experience. This webinar is meant to equip you with that knowledge so that you can prepare both yourself and your clients to get the best beach images possible.
  • Parker Pfister: On Being a Photographer

    Parker Pfister , Cr.Photog.
    Video: Unlike a typical class, this video gives you a chance to glimpse inside the mind and soul of an artist. Listen as Parker Pfister shares insights on his work and his industry. Rather than spouting details and data, this course educates through inspiration.
  • Perfect Exposure: F-Stops and Shutter Speed

    Steve Kozak , M.Photog.Cr., CPP
    Video: Steve Kozak gets down and detailed about creating the perfect exposure and shows you how to do it! Learn about F-stops, discuss shutter speeds, examine the depth of field, and more!
  • Perfect Exposure: White Balance and Metering

    Steve Kozak , M.Photog.Cr., CPP
    Video: Sometimes, it’s easy to forget the technical aspects of photography and just focus on the art. But, there are a lot of systematic elements that go into capturing the right picture, especially with lighting and exposure. It’s not always sexy, but it IS essential! In this class, Steve Kozak walks you through the ins and outs of creating the perfect exposure so that you can have perfect pictures!
  • Preparation, Connection and Authenticity

    Ross Oscar Knight
    Video: Learn from the best as Ross Oscar Knight takes you inside his studio—and inside his head—to share his preparation and methodology for conducting a stunning client shoot. You’ll also discuss technical and design elements like equipment, weather, attire, and location—but Ross teaches you how to know those so well that your true focus is on your clients and their moment—not shutter speeds and apertures.
  • RAW or JPG: Which Should I Choose?

    Prem Mukherjee
    Video: So, RAW files versus JPEG – what’s better and why? In this class, Instructor Prem Mukherjee walks you through the differences in the two file types and what to use when. Filmed outside in Atlanta’s Centennial Park, Prem teaches you about white balance on a JPEG image to shadows in a RAW...and everything in between.
  • Serve Yourself to Serve Others

    Jeffrey Shaw , Cr.Photog.
    Video: In this ongoing series on habits and characteristics of successful people, PPA Instructor Jeff Shaw tackles the tough issue of how to be authentic in your craft and your business so that you can share this gift with your community and your clients. After all, how can you share your light if it burns out?
  • Setting Yourself Up for Success with Newborn Portraits

    Keri Meyers
    Webinar: The newborn portraiture market keeps growing—do you want to harness that emotion and power? Join Keri as she discusses tips and strategise for breaking into this market and setting yourself up for success in it.
  • The Basics: Selecting a Backdrop

    Drake Busath , M.Photog.Cr.
    Video: Sometimes it’s good to get back to basics, and that’s exactly what instructor Drake Busath does in this video class. Listen up to his quick-and-dirty overview of the various backdrops you can use, when to use them and why. He’ll discuss the different options, their benefits and what you need to pull it off.
  • The Portrait Photographer's Guide to Commercial Photography

    Cris J. Duncan , M.Photog.Cr., CPP
    Webinar: Commercial photography comes with its own set of rules, idiosyncrasies and techniques. Many times, these are not the same as they are in portrait and wedding photography. This webinar will take you through some of the "rules," techniques and pricing procedures of commercial photography.
  • The Secret to Success: Observe and Respond

    Jeffrey Shaw , Cr.Photog.
    Video: In this video (1 in a 5-part series) on character traits of successful people, Jeff Shaw tackles the skill of observing and responding to your client’s needs. In a fast-paced world of ever-changing technologies and demands, this is easier said than done. Of course, questions are the easy part, but it’s the answers and the discussions that will inspire you to take a good, hard look on what you’re doing for your customers… and how you can do more!
  • The Secrets to Earning Your CPP

    Francie Baltazar-Stonestreet , Cr.Photog., CPP
    Webinar: Ever wondered what it would be like to get your Certified Professional Photographer (CPP) designation? Well wonder no longer—after you take the Secrets to Earning Your CPP webinar! Gain all the knowledge and inspiration you need to differentiate yourself from the pack and add your name to the list of less than 3,000 photographers worldwide who have received their CPP.
  • The Walden Experience: Studio Tour

    Tim Walden , M.Photog.Hon.M.Photog.Cr., CPP, F-ASP
    Video: When a client enters your studio, they should see the potential and possibilities that you offer – not things that don’t fit, are incomplete or cluttered. In this class, Instructor Tim Walden shows you how to deliver the ultimate studio experience, so sit back and learn from a master!
  • The Wedding Day: Creating a Timeline

    Carrie Wildes , CPP
    Video: In this class, instructor Carries Wildes shares her wedding photography expertise and tells what you need to prepare for a smooth, successful shoot that will result in stunning images! You’ll also learn how to gain the buy-in of your client from the first moment on, and the all-essential checklists and questionnaires that Carrie uses on any job – you’ll be able to download Carrie’s actual examples to use for your next project!
  • Tim Walden: Being a Print Artist

    Tim Walden , M.Photog.Hon.M.Photog.Cr., CPP, F-ASP
    Video: In this day of everything digital, clients don’t always realize the value of a print. In this video, PPA Instructor Tim Walden gives you the confidence and expertise to not only convey the value of the print, but also your value as an artist. After all, if everyone could create what you do, why wouldn’t they? Tim will transform your thought process as he shares how he thinks about his artwork and how you will want to think about yours.
  • Tones and Zones

    Gavin Seim
    Webinar: After 15 years studying light, tones, zones, history and art, Gavin has compiled ideas to help you visualize and take charge of the light in your images. Both in camera and in post-production, you’ll learn how to learn from the masters and see light like never before! No matter what you photograph or what your experience level, Gavin will challenge how you use light and make you a better photographer!
  • Understanding Color Management

    Eddie Tapp , M.Photog.MEI.Cr., CPP, API
    Video: From film to digital, color management has changed. But, even with all the technology available, you’ll first discuss how to get it right in camera. Then listen as Eddie examines the 5 areas of calibration—cameras, scanners, monitors, projectors, and printers—and what you need to do in each area to achieve the best images.
  • Work ON Your Business More Than IN It

    Jeffrey Shaw , Cr.Photog.
    Video: This video is Jeff Shaw’s how-to on working smarter, not harder! This video is about “visioning” not reacting. Listen as Jeff discusses strengths and weakness, things to outsource, things to put on a “not-to-do” list. Discover ways to grow your business, not just handle it. Think about team-building and training and how this can expand your bandwidth. Redefine the big picture and the goals for your studio, rather than just reacting to the day-to-day.
  • You're Never Too Small to Think Big: Creating Systems

    Jeffrey Shaw , Cr.Photog.
    Video: No matter how big or small your business, efficiency is always a good thing. PPA Instructor Jeff Shaw discusses 4 systems that will improve your studio, regardless of volume or size. This is 30 minutes of your day that can change your business...and your life. Don't miss out!
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