Essentials

  • Avoiding Digital Distress

    Carl Caylor , M.Photog.Cr., CPP
    Video: In today’s digital world, technology can be your best friend or your worst enemy. In this class, PPA Instructor Carl Caylor attacks digital distress head-on. He teaches you how to get it right the first time and have an effective workflow, so technology won’t sink your business!
  • Babies: Swaddling, Safety and Hygiene

    Julia Kelleher , M.Photog.Cr., CPP
    Video: If any of your business focuses on newborn photography, this course is a must-have! PPA instructor, Julia Kelleher, combines Parenthood 101 with trade secrets to ensure a client experience sure to please Mom, Dad and Baby! Discuss infant psychology and the importance of safety, security and warmth. Examine posing, and how to put the parents at ease while keeping baby content. Learn the points of contact that create the best images and how to make them happen.
  • Basic Composition

    Michael Timmons , M.Photog.M.Artist.Cr., CPP, F-ASP
    Video: Welcome to Everything You Ever Needed to Know (But May Have Forgotten to Ask) About Composition. Delve deep into the techniques that every good photographer needs to know about creating a balanced image.
  • CPP: Aperture & F-Stops

    Steve Kozak , M.Photog.Cr., CPP
    Video: Join Steve to learn aperture and f-stops as they pertain to the test. You'll get a thorough explanation of aperture functions, f-stops, understanding the relationship of the f-stops, and depth of field.
  • CPP: Color Temperatures

    Steve Kozak , M.Photog.Cr., CPP
    Video: Of course it’s easy to see color temperature and explain it, but what about on the CPP exam where you’ll have to relate it to the Kelvin Scale or other technical terms? Steve will review color balance, the Kelvin scale, quality of light, camera icons for correcting and controlling color, and color correction filters.
  • CPP: Exposure

    Steve Kozak , M.Photog.Cr., CPP
    Video: Hear from PPA Instructor Steve Kozak about the basics of exposure and light. You’ll go over topics including the Exposure equation, Equivalent and Reciprocal Exposures, and choosing the appropriate exposures for your creative purposes.
  • CPP: ISO & Sunny 16 Rule

    Steve Kozak , M.Photog.Cr., CPP
    Video: PPA Instructor Steve Kozak goes over the rule and other topics, including ISO numbers, ISO numbers and their relationships to f-stops and shutter speeds, and lighting patterns and starting exposures.
  • CPP: Inverse Square Law

    Steve Kozak , M.Photog.Cr., CPP
    Video: Alas, the rumors about the Inverse Square Law being on the CPP exam are true! Learn about what it is and how to apply it in this video as PPA Instructor Steve Kozak takes you through Inverse Square Law as it relates to the CPP Exam.
  • CPP: Meters

    Steve Kozak , M.Photog.Cr., CPP
    Video: PPA Instructor, Steve Kozak takes you through a hands-on study of light meters to help you with your CPP exam studies. You'll learn about using a light meter, understanding meter readings, reflective meters, incident meters, and spot meters!
  • CPP: Shutter Speeds

    Steve Kozak , M.Photog.Cr., CPP
    Video: Steve Kozak talks about shutter speeds and their relationship with f-stops and what you’ll need to know about them for the test. He'll cover topics like camera settings for shutter speeds, moving the shutter speed and hand-held speeds.
  • Claim Your Niche: Nine Steps to a World-Class Business in Any Economy

    Dr. Lynda Falkenstein
    Webinar: Trying to figure out how to distinguish your business from the rest of the pack? Worried about the competition taking your market share? Wish people would think about your service first and price second? If any of these sound familiar, don't waste a second; watch this important webinar now.
  • Color Management Workflow

    Eddie Tapp , M.Photog.MEI.Cr., CPP, API
    Video: Watch and learn as Eddie walks you through each step of color management workflow; everything from monitor calibration to exporting files and the tools you need to make it happen! Learn how workflow can save you time, money and stress and give your images the “wow factor” they deserve!
  • Commercial Photography: Concept to Creation

    Cris J. Duncan , M.Photog.Cr., CPP
    Video: Portrait photography is about real people, real emotions and real drama. Commercial photography is more about capturing products and breathing life into them to convey the desired message. In this class, Cris discusses how to start with an object and develop an entire creative concept around it. Learn how to create mood and drama and how all of this goes into the end result or image.
  • Computer Basics: Photographic Computer Requirements

    Ron Nichols , M.Photog.Cr., API
    Video: It’s time to get technical with PPA instructor Ron Nichols! Join Ron to learn more about computer processors and memory, storage and hard drives, network and video cards, I/O ports, monitors and software, and more!
  • Computer Basics: Pixel, Color Space and Resolution

    Ron Nichols , M.Photog.Cr., API
    Video: Get a little technical as PPA Instructor and color guru, Ron Nichols, walks you through some fundamentals of managing and mastering color on your computer. Ron gives you an understanding of resolution, pixels and color space that will change how you handle your images.
  • Computer Basics: Understanding Monitors

    Ron Nichols , M.Photog.Cr., API
    Video: You don’t have to work for Hewlett Packard or Dell to know that good computer equipment is essential to your career. But when it comes to monitors, the window through which you view all your work, how do you know what’s best? In this course, PPA instructor, Ron Nichols, demystifies monitors, helping you understand what you need and why.
  • Creating with a Purpose

    Carl Caylor , M.Photog.Cr., CPP
    Video: “We are not taking pictures, we are creating images,” says PPA Instructor Carl Caylor. In this class, you’ll learn exactly how to create an experience for your client, not just a photo. With Carl’s examples and detailed presentation, you’ll never look at portraits as just another shoot. Take this class and take your portrait business to a whole new level!
  • Creative Vision: Composition

    Steve Kozak , M.Photog.Cr., CPP
    Video: Steve Kozak boils it down to several key aspects so that your photos have great composition, each time, every time. Do you know the four elements of composition you need to consider for each shoot? Do you know the seven tools used to create more dynamic images? Does the terms “rule of third” or “leading lines” mean anything to you? They should and they will!
  • Creative Vision: Photography as an Art Form

    Parker Pfister , Cr.Photog.
    Video: Photography is not just pictures; it’s an art, a journey, a chance to tell a story. Listen as Parker Pfister shares his approach and passion for his craft. Walking you through some of his own images, Parker tells the story and inspiration, the imagination and creativity that went into each shot. He discusses perspective and design, and how changing it up is key to fresh, innovative ideas. As always, Pfister encourages his audience to follow his mantra and “see past the obvious.”
  • Creative Vision: Telling the Story

    Jen Hillenga , M.Photog.Cr.
    Video: You don’t just take photos; you create experiences. You don’t just capture expressions; you convey emotions. In this course, PPA Instructor Jen Hillenga shows you how to tell each client’s story and the effective and efficient steps you need to follow. For example, how do you assess a client? To know what they want, you need to understand them. Who are they, what are their relationships, what are their expectations or their hopes for the photo?
  • Designing a Newborn Image

    Julia Kelleher , M.Photog.Cr., CPP
    Video: There are a million photographers out there, doing newborn photography. Newborn photography is striking and emotional, but there are techniques and tools you can use to enhance the beauty of the moment. In this video, PPA Instructor Julia Kelleher teaches you how to step out of the box and create newborn images that will allow you to stand out from the rest.
  • Doing the Work to Get the Work

    John David Pittman
    Webinar: This class features an honest discussion about creative inspiration, developing your personal style and the arduous task of getting noticed in the competitive world of commercial photography.
  • Drive Markets Rather Than Being Driven by Them

    Jeffrey Shaw , Cr.Photog.
    Video: Be inspired! In this 5-part series, PPA Instructor Jeff Shaw will explore characteristics of successful people. Jeff’s first video focuses on how to define and drive your market rather than letting the industry define or drive you. How do you do this? By being you! Jeff shares how to build a “client experience” that is unique YOU – your skills and areas of expertise.
  • Equipment Essentials: The Professional Studio

    Steve Kozak , M.Photog.Cr., CPP
    Video: Having a professional studio doesn’t mean throwing money at expensive equipment. It’s about having the right equipment and knowing why you need what you do. In this video, Steve Kozak saves you both time and money, explaining what every studio should have. When Steve’s done, you’ll walk away with a list of what you need, and even better, why and when you’ll need it!
  • Equipment Essentials: What Wedding Photographers Need

    Bry Cox , M.Photog.Cr., CPP
    Video: So you’re the wedding photographer, and the big day is fast approaching. Before you lace up your shoes, throw your camera on your shoulder and head out to the church, HALT! As a professional and a critical role player in the wedding day, you need to look and act the part. Do you have your act together? PPA wedding expert and instructor Bry Cox walks you step-by-step through everything you need, down to the tips of your shoes –and what shoes they should be!
  • Family and Children's Portrait Session Workflow

    Bert Behnke , M.Photog.Hon.M.Photog.Cr., CPP
    Webinar: As you know, there are many more steps to photography than the photography itself. For example, how do you get the needed cooperation and attention from your clients to create the great images? Join Bert Behnke to see how he does just that.
  • Finding Your Missing Pieces for Profitability in Photography

    Jeff Lubin , M.Photog.Cr.
    Webinar: In this one-of-a-kind webinar, join Jeff as he reviews actual studios to find ways for them to be more successful! The studio reviews include photographs, copies of their marketing materials, price lists and studio profiles. Jeff explores ways they can improve their brand and increase profits. It's a real-life learning experience for all!
  • Fundamentals of Sports Action Photography

    Gregg Martin , M.Photog.Cr., CPP
    Webinar: Do you know how to successfully photograph a sporting event? Gregg will walk you through what you need to know to get started the right way. With the right equipment, proper placement and a little bit of luck, you'll be ready to tackle the arena of game action photography!
  • Giving to Charity is Awesome! Why and How We Became a Charitable Business

    Trish Gilmore
    Webinar: Why get involved with charity? Who has the time? Get the how and the why with Mariah Ashley and Trish Gilmore, co-owners of Snap! Photography.
  • How to Create a Profitable Pet Photography Business

    Kim Hartz , CPP
    Webinar: PPA Instructor Kim Hartz shares the essentials to becoming a profitable pet photographer, including style development, branding & marketing, vendor relationships, how to work with the animals, and more!
  • How to Create for Photographic Competition

    Michael Timmons , M.Photog.M.Artist.Cr., CPP, F-ASP
    Video: Competition not only keeps the creative juices flowing; it sets a standard of excellence, it enhances your reputation, and it keeps you in the forefront of your industry. In this class, PPA Instructor Michael Timmons shares his tricks of the trade for creating an image for photographic competition. Competition photography isn’t your standard portrait session. It takes knowledge, practice and experience. Take what Michael teaches and you can take your photography to the next level – the competition level. Get started today!
  • How to Use Your Camera: Focus, Sensor and Lens

    Steve Kozak , M.Photog.Cr., CPP
    Video: In this class, Steve gives an easy-to-understand, straightforward overview of your camera, focusing specifically on sensors, making lens selection and choosing focus settings. Whether you’re in the market for a camera or just want to know how to better use what you have, this class is one a good photographer can’t miss!
  • Inspiration: Emphasizing the Creative Process

    Joel Grimes , Cr.Photog.
    Video: Come with Joel Grimes on this journey as he digs deep to examine, explore and encourage the creative process. Take a moment, step away from the fundamentals and immerse yourself in the creative process!
  • Inspiration: Just One You

    Joel Grimes , Cr.Photog.
    Video: PPA Instructor Joel Grimes inspires and motivates you to discover the person that you are -- and how this knowledge can impact your success as an artist. Anyone can blend in but a true artist finds a way to stand out – discover your way today!
  • Inspiration: Taking on the Creative Mindset

    Joel Grimes , Cr.Photog.
    Video: Many believe creativity and inspiration are things you’re born with, traits deep inside that you can’t coach or teach. But PPA Instructor Joel Grimes is here to tell you differently. He not only tells you that creativity is something you can develop, nurture and cultivate – he tells you how! You will walk away better informed about opportunities outside your door, how to take your tools and knowledge and use them to your advantage, and how to go with the flow, or swim in a completely different direction. The choices, the inspiration, the creativity are all yours to develop once you start to think like an artist!
  • Overcoming Obstacles in Beach Portraiture

    Ellen LeRoy , M.Photog.Cr.
    Webinar: When a bride and groom or portraiture clients choose to have the beach as their setting, they are choosing it for the unique and beautiful scenery that the beach offers. Therefore, as a photographer who is venturing into a new setting which may not be your specialty, it is critical that you prepare yourself for the unique problems and issues you may experience. This webinar is meant to equip you with that knowledge so that you can prepare both yourself and your clients to get the best beach images possible.
  • Parker Pfister: On Being a Photographer

    Parker Pfister , Cr.Photog.
    Video: Unlike a typical class, this video gives you a chance to glimpse inside the mind and soul of an artist. Listen as Parker Pfister shares insights on his work and his industry. Rather than spouting details and data, this course educates through inspiration.
  • Perfect Exposure: F-Stops and Shutter Speed

    Steve Kozak , M.Photog.Cr., CPP
    Video: Steve Kozak gets down and detailed about creating the perfect exposure and shows you how to do it! Learn about F-stops, discuss shutter speeds, examine the depth of field, and more!
  • Perfect Exposure: White Balance and Metering

    Steve Kozak , M.Photog.Cr., CPP
    Video: Sometimes, it’s easy to forget the technical aspects of photography and just focus on the art. But, there are a lot of systematic elements that go into capturing the right picture, especially with lighting and exposure. It’s not always sexy, but it IS essential! In this class, Steve Kozak walks you through the ins and outs of creating the perfect exposure so that you can have perfect pictures!
  • Photographic Competition: How Images Are Judged

    Michael Timmons , M.Photog.M.Artist.Cr., CPP, F-ASP
    Video: Often times, the most nerve-wracking part about a competition is not knowing what the judges want. Well, put those worries aside because PPA Instructor Michael Timmons is here to tell you exactly how images are judged in print competition. It’s like getting the questions on the test before you take it! As each layer of mystique and mystery is revealed, the competition process becomes less and less formidable. This is a info-packed class and as you learn all the details and definitions, feel your confidence in print competition soar!
  • Photographic Competition: Image Preparation

    Michael Timmons , M.Photog.M.Artist.Cr., CPP, F-ASP
    Video: So you’ve created the perfect image; you’ve incorporated each of the 12 elements of a merit print. Now what? Never fear, PPA instructor and competition guru, Michael Timmons, is here to take you through the next steps – image preparation for competition. Listen as he discusses print and border specifications, uploading digital files, and the specifications for each category. So, get prepared to do some preparation!
  • Photographic Competition: Why Enter?

    Michael Timmons , M.Photog.M.Artist.Cr., CPP, F-ASP
    Video: Photographic competitions aren’t just about the trophies; they’re not just about the publicity; they’re not just about gaining more clients; they’re not just about setting and accomplishing goals. Photographic competitions are about all of this . . . and more! Michael Timmons is a voice of experience – come listen as he shares the education, the experiences and the accomplishments that come with competition.
  • Preparation, Connection and Authenticity

    Ross Oscar Knight
    Video: Learn from the best as Ross Oscar Knight takes you inside his studio—and inside his head—to share his preparation and methodology for conducting a stunning client shoot. You’ll also discuss technical and design elements like equipment, weather, attire, and location—but Ross teaches you how to know those so well that your true focus is on your clients and their moment—not shutter speeds and apertures.
  • Professional Development: The Merit & Degree Program and Certification

    Michael Timmons , M.Photog.M.Artist.Cr., CPP, F-ASP
    Video: If you’ve struggled with questions on why you should participate in the merit and degree programs or the benefits of earning your CPP, then this is the perfect class for you! Experienced photographer and PPA Instructor Michael Timmons gives you every reason you need – and more – to take these steps in your career. This is an excellent breakdown of the career tracks and opportunities available to each and every photographer.
  • RAW or JPG: Which Should I Choose?

    Prem Mukherjee
    Video: So, RAW files versus JPEG – what’s better and why? In this class, Instructor Prem Mukherjee walks you through the differences in the two file types and what to use when. Filmed outside in Atlanta’s Centennial Park, Prem teaches you about white balance on a JPEG image to shadows in a RAW...and everything in between.
  • Recognizing the Inner Image

    Michael Timmons , M.Photog.M.Artist.Cr., CPP, F-ASP
    Video: Like peeling an onion, a photograph has many different layers. In this class, Michael Timmons takes you on a journey to discover the inner images within your work. Let go of the ordinary and find ways to be extraordinary - this class can take you there!
  • Self-Assignments: Staying Creative

    Joel Grimes , Cr.Photog.
    Video: In this class, Instructor Joel Grimes addresses a fear that is in the heart of every photographer – how to stay current and not become yesterday’s news. And while Joel doesn’t have a magic potion, he does have a formula for staying ahead of the game. Change is not only good; it’s inevitable. Joel Grimes teaches you how to embrace change and use it to stay in the forefront of your industry.
  • Serve Yourself to Serve Others

    Jeffrey Shaw , Cr.Photog.
    Video: In this ongoing series on habits and characteristics of successful people, PPA Instructor Jeff Shaw tackles the tough issue of how to be authentic in your craft and your business so that you can share this gift with your community and your clients. After all, how can you share your light if it burns out?
  • Setting Yourself Up for Success with Newborn Portraits

    Keri Meyers
    Webinar: The newborn portraiture market keeps growing—do you want to harness that emotion and power? Join Keri as she discusses tips and strategise for breaking into this market and setting yourself up for success in it.
  • Sports & Events: High School Sports

    Jeff Gump
    Video: Description coming soon!
  • Sports & Events: On Location

    Jeff Gump
    Video: Description coming soon!
  • Sports & Events: Setup for Team Photos

    Jeff Gump
    Video: Description coming soon!
  • Sports & Events: Workflow

    Jeff Gump
    Video: Description coming soon!
  • The Basics: Selecting a Backdrop

    Drake Busath , M.Photog.Cr.
    Video: Sometimes it’s good to get back to basics, and that’s exactly what instructor Drake Busath does in this video class. Listen up to his quick-and-dirty overview of the various backdrops you can use, when to use them and why. He’ll discuss the different options, their benefits and what you need to pull it off.
  • The Origin of Style

    Thom Rouse , M.Photog.MEI.Cr., CPP, F-ASP
    Webinar: Style needs no definition because we know it when we see it. No one will confuse a van Gogh with a Picasso. But how to develop personal style is a question that plagues many new and mid-career photographers. Creating a "personal process inventory" can help you realize the origin of your personal style, and what it is you do that ultimately defines your style for others.
  • The Portrait Photographer's Guide to Commercial Photography

    Cris J. Duncan , M.Photog.Cr., CPP
    Webinar: Commercial photography comes with its own set of rules, idiosyncrasies and techniques. Many times, these are not the same as they are in portrait and wedding photography. This webinar will take you through some of the "rules," techniques and pricing procedures of commercial photography.
  • The Secret to Success: Observe and Respond

    Jeffrey Shaw , Cr.Photog.
    Video: In this video (1 in a 5-part series) on character traits of successful people, Jeff Shaw tackles the skill of observing and responding to your client’s needs. In a fast-paced world of ever-changing technologies and demands, this is easier said than done. Of course, questions are the easy part, but it’s the answers and the discussions that will inspire you to take a good, hard look on what you’re doing for your customers… and how you can do more!
  • The Secrets to CPP Image Submission

    Francie Baltazar Stonestreet , Cr.Photog., CPP
    Webinar: The Certified Professional Photographer (CPP) designation is a technical certification, so when you submit your images they must be as near technically perfect as possible. But what does that mean? How do you navigate the waters or CPP image submission to create a "passing portfolio?" What are the "must haves" to insure your portfolio will be successful?
  • The Secrets to Earning Your CPP

    Francie Baltazar Stonestreet , Cr.Photog., CPP
    Webinar: Ever wondered what it would be like to get your Certified Professional Photographer (CPP) designation? Well wonder no longer—after you take the Secrets to Earning Your CPP webinar! Gain all the knowledge and inspiration you need to differentiate yourself from the pack and add your name to the list of less than 3,000 photographers worldwide who have received their CPP.
  • The Twelve Elements of a Merit Image: Part 1

    Michael Timmons , M.Photog.M.Artist.Cr., CPP, F-ASP
    Video: Michael Timmons is the resident expert on all things competition – whether it’s the judging, the submission or even the reasons why to compete, Michael knows all. Begin with a high-level introduction of all elements and how they create an objective measure by which to judge entries. Then, Michael tackles the first four: Impact, Creativity, Style, and Composition.
  • The Twelve Elements of a Merit Image: Part 2

    Michael Timmons , M.Photog.M.Artist.Cr., CPP, F-ASP
    Video: Michael Timmons is the resident expert on all things competition – whether it’s the judging, the submission or even the reasons why to compete, Michael knows all. Begin with a high-level introduction of all elements and how they create an objective measure by which to judge entries. Then, sit back and soak it in as Michael walks you through Elements 4-8: Print Presentation, Center of Interest, Lighting, Subject Matter.
  • The Twelve Elements of a Merit Image: Part 3

    Michael Timmons , M.Photog.M.Artist.Cr., CPP, F-ASP
    Video: In this class – the third of a three-part series -- Michael completes his discussion on the 12 elements of a merit print. Begin with a high-level introduction of all elements and how they create an objective measure by which to judge entries. Then, sit back and soak it in as Michael takes you through the final four elements of a merit print: Color Balance, Technical Excellence, Technique, and Storytelling.
  • The Walden Experience: Studio Tour

    Tim Walden , M.Photog.Hon.M.Photog.Cr., CPP, F-ASP
    Video: When a client enters your studio, they should see the potential and possibilities that you offer – not things that don’t fit, are incomplete or cluttered. In this class, Instructor Tim Walden shows you how to deliver the ultimate studio experience, so sit back and learn from a master!
  • The Wedding Day: Creating a Timeline

    Carrie Wildes , CPP
    Video: In this class, instructor Carries Wildes shares her wedding photography expertise and tells what you need to prepare for a smooth, successful shoot that will result in stunning images! You’ll also learn how to gain the buy-in of your client from the first moment on, and the all-essential checklists and questionnaires that Carrie uses on any job – you’ll be able to download Carrie’s actual examples to use for your next project!
  • Tim Walden: Being a Print Artist

    Tim Walden , M.Photog.Hon.M.Photog.Cr., CPP, F-ASP
    Video: In this day of everything digital, clients don’t always realize the value of a print. In this video, PPA Instructor Tim Walden gives you the confidence and expertise to not only convey the value of the print, but also your value as an artist. After all, if everyone could create what you do, why wouldn’t they? Tim will transform your thought process as he shares how he thinks about his artwork and how you will want to think about yours.
  • Tones and Zones

    Gavin Seim
    Webinar: After 15 years studying light, tones, zones, history and art, Gavin has compiled ideas to help you visualize and take charge of the light in your images. Both in camera and in post-production, you’ll learn how to learn from the masters and see light like never before! No matter what you photograph or what your experience level, Gavin will challenge how you use light and make you a better photographer!
  • Understanding Color Management

    Eddie Tapp , M.Photog.MEI.Cr., CPP, API
    Video: From film to digital, color management has changed. But, even with all the technology available, you’ll first discuss how to get it right in camera. Then listen as Eddie examines the 5 areas of calibration—cameras, scanners, monitors, projectors, and printers—and what you need to do in each area to achieve the best images.
  • What Keeps You From Pursuing Your Dreams? Identifying and Overcoming the Obstacles to Our Goals

    Ashley Scobey
    Webinar: You are a dreamer. So how do we feed our dreams? More importantly, how do we identify the things that keep up from pursuing those dreams? How do we overcome the dreaming obstacle-course that each of us face on a daily basis?
  • Work ON Your Business More Than IN It

    Jeffrey Shaw , Cr.Photog.
    Video: This video is Jeff Shaw’s how-to on working smarter, not harder! This video is about “visioning” not reacting. Listen as Jeff discusses strengths and weakness, things to outsource, things to put on a “not-to-do” list. Discover ways to grow your business, not just handle it. Think about team-building and training and how this can expand your bandwidth. Redefine the big picture and the goals for your studio, rather than just reacting to the day-to-day.
  • You're Never Too Small to Think Big: Creating Systems

    Jeffrey Shaw , Cr.Photog.
    Video: No matter how big or small your business, efficiency is always a good thing. PPA Instructor Jeff Shaw discusses 4 systems that will improve your studio, regardless of volume or size. This is 30 minutes of your day that can change your business...and your life. Don't miss out!
Subscribe
Live Chat is closed