• Accounting Jargon: The Basics

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Webinar: Wondering the difference between cash basis and accrual basis accounting? Familiar with PPA’s recommended chart of accounts? Know the best way to track your sales? As a small business owner, these and other accounting principles are imperative for the proper financial management and success of your business.
  • Advanced Tax Strategies for Small Businesses

    Scott Kurkian , Chief Financial Officer, PPA
    Video: “Isn’t my home office deduction an IRS red flag?” “How do I determine salaries out of profit?” “Can I deduct my business vehicle?” These questions and more are why you should watch this class!
  • Be a Little Weird...Build a Debt-Free Business

    Lindsay Betz
    Webinar: This webinar will reveal the staggering amount of debt and stress under which the majority of businesses operate and provide practical steps to leave this norm and instead run your business on solid, financial ground.
  • Budgeting for Success

    Lindsay Betz
    Budgeting has wrongly earned a negative connotation, yet it's the essential tool every photographer and family needs to bring their dreams, goals, and values to life. Lindsay Betz will cover the "how" and "why" for budgeting and make it a simple, exciting (and even creative!) endeavor. This content is relevant for both the seasoned business owner with retail space and employees as well as for the solo photographer who wears all the hats. Budgeting in both your business and family creates sustainability and maximizes profitability. Learn why attention to your finances and intentionality need to be a focus for your photography business. My heart is for your business to do more than survive...budgeting holds the key to thriving
  • Budgeting in QuickBooks

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Webinar: Success is defined by each individual studio and owner. By building a budget and by comparing actual financial results to a budget, the studio and the owner are more likely to reach their goals. Budgeting in QuickBooks walks you through the step-by-step process of building a budget in QuickBooks.
  • Business Challenge: Q&A with Allison Tyler Jones

    Allison Tyler Jones , CPP
    PPAedu Business Challenge webinar in which Allison Tyler Jones shares her years of professional expertise, moderated by Angela Kurkian.
  • Business Challenge: Q&A with Carrie Wildes

    Carrie Wildes , CPP
    In this business challenge webinar, Carrie Wildes answers questions and gives valuable insight into the business of photography.
  • Business Challenge: Q&A with Greg Daniel

    Greg Daniel , M.Photog.Cr., CPP, F-ASP
    In this webinar, Greg Daniels answers questions and shares the valuable information he's learned running a successful photography business.
  • Business Challenge: Q&A with Jeff Dachowski

    Jeff Dachowski , M.Photog.Cr., CPP
    PPAedu Business Challenge webinar in which Jeff Dachowski shares his years of professional expertise, moderated by Angela Kurkian.
  • Finding Your Bookkeeper or Accountant

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Video: The saying goes, “It’s not what you know, it’s who you know.” As a studio owner, you want to identify the right WHO to manage your business books. Finding someone to whom you can entrust your studio’s finances is much like finding a nanny to care for your children – after all, your business is your baby.
  • How Much Should I Charge For Commercial Photography?

    Rosh Sillars
    Pricing photography is hard. Where should you start? When you have so much competition the temptation is to lower your prices. Unfortunately, you may not stay in business very long. Rosh Sillars shares insights and ideas to help you develop a photography pricing system.
  • How to Set Up Your Company to Minimize Taxes

    Scott Kurkian , Chief Financial Officer, PPA
    Video: One of America’s more colorful Founding Fathers, Benjamin Franklin, once said that “nothing is certain except death and taxes.” And now that tax laws are much more complicated than in Franklin’s time, it almost takes an expert to run a small business! Don’t worry, though. In this video class, PPA’s financial guru and CFO, Scott Kurkian, gives you that expert advice you need to set up your studio…in a way that works best for you and your business.
  • Income Tax Strategies

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Webinar: Although we encourage you to plan for your taxes year-round, it's never too late to take advantage of some year-end planning! That's why we've updated our annual webinar to review considerations for your business.
  • Introduction to Financial Management: Part 1

    Scott Kurkian , Chief Financial Officer, PPA
    Video: You’re an artist, you’re a photographer…but you’re still running a business. And if you can’t manage your money, you won’t be a business very long. In the first part of this two-part video series, Scott Kurkian, CFO for PPA, walks you through what you need to know to be a great businessperson, not just a great photographer.
  • Introduction to Financial Management: Part 2

    Scott Kurkian , Chief Financial Officer, PPA
    Video: In the first part of this video series, PPA’s CFO Scott Kurkian gave you the basics. In Part 2, you’ll learn how to step up your game, maximizing even more profits through better accounting.
  • Maximize Your Profits with In-Person Sales

    Andrew Funderburg
    Join the Founder of Fundy Software, Andrew "Fundy" Funderburg, as he walks you through how to significantly improve your workflow and maximize your studio profits conducting in-person sales. Design and sell wall art and albums with ease and flexibility, while also ensuring your clients walk away happy.
  • Pricing Basics

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Webinar: When it comes to photography, you're a whiz. But pricing? If just thinking about cost-based or demand-based pricing makes your head hurt, we understand. Many photographers feel at a loss when it comes to this part of business, even though it's a vital part. That's why you should tune in to this webinar to learn the basics for smart pricing this year!
  • Pricing Q&A with Mary Fisk-Taylor

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    In the Webinar, Mary Fisk-Taylor discusses and answers questions about Pricing for Success.
  • Put Those Benchmark Tools to Use

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Webinar: Bridget takes you step by step through how to use each of the online tools created as part of PPA's 2011 Benchmark Survey resources. Using a real studio example, she'll show you exactly how to plug in your numbers in the Studio Comparison Tool and see how similar studios compare to you.
  • QuickBooks: Basic Users Guide

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Webinar: Managerial Accounting with QuickBooks allows you to categorize your income and expenses and get a firm grip on your finances. From opening the box to creating invoices and recording expenses, reconciling bank and credit card accounts, paying sales tax and producing financial statements based on Managerial Accounting…you will get it all!
  • Studio Makeover: Financial Planning

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Angela Kurkian , M.Photog.Cr., CPP
    Webinar: This second segment of the Studio Makeover webinar series is geared toward financial fundamentals of a profitable business. Bridget Jackson, CPA, will share best practices for accounting, reporting and planning that you can implement in your own!
  • The Cost of Doing Business

    Gary Box , M.Photog.Cr., CPP
    Understanding your base cost is important to running a successful business. It's typically higher than people realize. You should have knowledge of what this cost is on a monthly, daily and even an hourly basis, as understanding this helps you set appropriate pricing and know what it takes to be profitable. Let us walk you through how to calculate your base cost.
  • Top 10 Financial Mistakes Made by Photography Businesses

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Scott Kurkian , Chief Financial Officer, PPA
    Video: Want to avoid some of the most common financial mistakes made by professional photographers and studios? Of course you do! After all, knowledge is power. In this video class, Scott Kurkian, founder of PPA’s Studio Management Services, and Bridget Jackson, CPA and PPA’s Studio Management Services Manager, discuss mistakes that can sink your business…and how to transform them into a plan for financial success.
  • Understanding the Benchmark Survey

    Scott Kurkian , Chief Financial Officer, PPA
    Webinar: Why are some studios so much more profitable than others? How much of every dollar your studio brings in should you be spending to grow your business, and how much should you expect to keep as bottom-line profit? PPA’s 2011 Financial Benchmark Survey gives you a way to measure success and get those answers. Industry financial guide Scott Kurkian will highlight the findings…and offer his insights into what they tell us about the challenges and opportunities for photography business owners today.
  • What's Your Number?

    Bridget Jackson , CPA, Manager, PPA Business Consultant
    Webinar: Do you know what your numbers should—and could—be? Well, PPA's latest Benchmark Survey gives you those financial guidelines, and Bridget is here to explain them and what they mean to you. In other words, she'll help you start creating financial success using PPA's benchmarks! After all, you can't run away from the numbers, not if you want a healthy business.
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