Marketing

  • 6 Ways to Build Your Studio's Business Through Networking!

    Bruce Hudson , M.Photog.Cr.
    Josh Hudson
    Webinar: Bruce and Josh Hudson take networking seriously and use it as a major part of their studios marketing mix. Networking your business is both an art and science. Join them to learn 6 different strategies they use when networking and building their business.
  • At Home with Babies

    Laura Cottril , CPP
    Webinar: Join Laura Cottril and learn how she connects with her clients from the beginning to create a lifetime relationship. She’ll take you through her process and reveal the many small gestures that add up to a committed client—specifically, a committed baby portrait client.
  • Basic Portrait Marketing

    Lori Craft , Cr.Photog.
    Video: So you want to be a portrait photographer (or are just getting started)? This class will tell you everything you need to know to take your ambition to the streets and bring in the clients!
  • Best Practices for Social Networking

    Lindsay Adler
    Webinar: Today, marketing success is achieved not just through word of mouth, but also through "word of mouse." New media and social networking provide amazing tools to help photographers establish their reputations, reach new clients, and network with colleagues. These tools are some of the most effective marketing and lead-generating methods that exist today. But do you know how to take advantage of them?
  • Book More Weddings: Building Vendor Relationships to Drive Your Business

    Lara White
    Webinar: Wouldn't it be great to have a steady stream of client referrals coming your way? Tired of spending money on advertising methods that don't work? Do you wonder if networking events are a waste of time? Stop wondering and wishing…and come learn the secrets used by high-end studios to stay fully booked!
  • Bring Out Your Brand: Part 1

    David Trust , Chief Executive Officer, PPA
    Video: It’s not just the customer; it’s not just your products; it’s not just your marketing. Your brand is all that…and more! It’s everything about your business, and it’s so easily misunderstood. But help is on the way.
  • Bring Out Your Brand: Part 2

    David Trust , Chief Executive Officer, PPA
    Video: Are you ready to go deeper into the intricacies of branding and its impact on your business? This second part of our “Bring Out Your Brand” class is just what the doctor ordered! Here, you’ll explore the brand and value relationship, including how your brand determines your value and why you must understand what your customer needs from you (what value matters to them).
  • Building a SUCCESSFUL Senior Model Program

    Jen Basford , Cr.Photog.
    Webinar: Do you photograph high school seniors (or want to)? Do you want to make this specialty even more profitable? Listen up as Jen Basford discusses her senior model program, one of the key factors in her studio's growth and success with senior portraits.
  • Charitable Marketing Strategies

    Lori Nordstrom , M.Photog.Cr., CPP
    Video: Whether your motivation is sowing good seeds, creating good Karma or developing good relationships, involvement in charitable organizations is good for the soul…and for your business. But before you over-commit your time and money, develop a plan. In good works, just like good business, there should be method to the madness!
  • Create Your Signature Style & Reap the Rewards

    Carrie Viohl
    Webinar: If your work looks like everybody else's, your main selling point is price. But if you can find your own style, your clients will want to work with you because of YOU. As our creative industry becomes increasingly homogenized, the way to stand out is to develop and maintain your own signature style. Of course, that’s easy to say, but how do you take the next step?
  • Create a Killer 2014 Marketing Plan

    Angela Pointon
    Webinar: Do you have a great studio but need a little help marketing yourself? Join Pennsylvania photographer and marketing expert, Angela Pointon, as she walks you through how to set up a marketing plan for your business.
  • Creating a Brand Experience

    Angela Pointon
    Webinar: Branding is so much more than the look of your logo or the design of your pricing sheet. In fact, the most impactful and meaningful part of a photographer's brand is the experience they offer clients. When done right, a brand experience will reduce your marketing budget and increase the frequency of your client referrals.
  • Creating a Marketing Plan

    Jen Hillenga , M.Photog.Cr.
    Video: “Plan your work and work your plan.” A pithy saying yet words to live by, especially when you’re running your own studio! In this course, instructors Jen Hillenga with Kate Cosentino give you a detailed process by which to do this. Rather than winging it, learn about some steps you can take to create a marketing plan that not only fits your business but will increase your business!
  • Creating and Maintaining Effective Vendor Relationships

    Ashley Scobey
    Webinar: Vendor relationships are complicated. Or are they simple? Actually, they're exactly what you make them, and they can be incredibly effective tools to an easier work life and a growing referral network of trusted friends. With 6 years of industry experience and vendor relationships-building under her belt, Ashley has heard thousands of stories of people building relationships the right way, and well-intentioned disasters that can really hurt a business. Tune in for her webinar where we will explore the purpose and power of industry vendor relationships.
  • Great Senior Ideas That Work

    Andrew Jenkins , M.Photog.Cr., CPP
    Webinar: Are you stuck in a rut when it comes to brainstorming great new ideas for your senior portrait business? Why not spark some ideas via this webinar? Andrew is ready and willing share all of the best ideas that work in his own studio. Join him and walk away with new ideas for products and sales tips that you can incorporate to reach your sales goals in your senior market.
  • Have Your Home Studio's Best Season Yet!

    Emily Potts , CPP
    Webinar: Tap into the benefits of having a home-based business this holiday season! Emily Potts, the owner of Emily Potts Photography, is proud to run the highest-end photography studio in her market area (and it’s a home studio). Deciding instead to keep her business at home was one of the smartest things she did, and the years following were her most profitable yet. So, come learn how she did it—and how you can, too!
  • High School Seniors: Social Media Essentials

    Jen Basford , Cr.Photog.
    Video: Technology has changed how we communicate. We don’t call; we text. We don’t write letters or keep a diary; we email and blog. To look something up, we Google it, and we no longer ask people to call us; we friend them on Facebook. Social media is all the rage, and if you’re not doing it, you’d better believe that your target audience is! Learn how to join the social media mix so your business doesn’t get left behind, especially if you focus on seniors’ photography!
  • How to Market Family Portraits

    Lori Craft , Cr.Photog.
    Video: Whether it’s a holiday card image, cute kids in pumpkin patches, or just an annual in-studio image as the family members grow, portraits are essential to most families. And in this class, you’ll learn marketing techniques that will help make you THE family photographer in your community.
  • Intro to Branding 101: Branding for Photographers and Why It's Essential

    Beth Taubner
    Webinar: What does it mean to be a brand? How do companies, products and other photographers become brands? Why does it matter, anyway?
  • Marketing for Maternity, Babies and Children

    Kay Eskridge , M.Photog.Cr.
    Video: There’s an old saying that goes, “If Momma’s not happy, nobody’s happy.” Nothing could be truer when it comes to maternity and baby photography! That’s why, in this class, Kay Eskridge will walk you through marketing steps that make Momma a happy client and possibly a new marketing avenue. It’s all about focusing on the client’s comfort, desires and connections.
  • Marketing for Newborns

    Julia Kelleher , M.Photog.Cr., CPP
    Video: Whether you’ve been shooting newborn photography for years or you’re new to this segment, this class is sure to give your marketing strategy a boost. Join Julia as she discusses creative marketing strategies such as relationship building, events, promotions and vendor relationships.
  • Marketing for Seniors: Get Involved in the Community

    Jen Basford , Cr.Photog.
    Video: In this class, PPA Instructor Jen Basford discusses a powerful, but often overlooked, marketing tool: community involvement! So how much can community involvement really impact your business (especially if you’re a senior portrait photographer like Jen)? Well, she has the answer…
  • Marketing for Seniors: The Model Program

    Jen Basford , Cr.Photog.
    Video: Working with high school seniors is a one-time deal, right? Take their senior portraits, make their moms and dads happy and move on. Well, Jen Basford’s Senior Model Program and Fashion Show is an ingenious marketing idea that extends the “senior season” and your product offerings as well! Listen up as Jen shares her innovative techniques for marketing to high school seniors – via a fun, popular model program and fashion show!
  • Marketing for the Holidays: Cash in This Christmas

    Lori Nordstrom , M.Photog.Cr., CPP
    Webinar: Ever feel like you're working to make everyone else's holidays merry, while your own family time suffers? Learn about seasonal promotions and product ideas, and start to plan those promotions now! Lori will help you set deadlines and put a system in place for generating the extra income the holidays have to offer without sacrificing precious family time.
  • Marketing for the Up-and-Coming Wedding Studio

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: Some photographers assume a bride-to-be is a very easy, emotionally driven target customer – WRONG! A bride-to-be can be a very knowledgeable, discerning prospect, and if you don’t have a marketing game plan, she’ll eat you alive! After this class, you’ll know how to market to her, and if you’re already doing it, you’ll do it better!
  • Marketing to A-List Seniors

    Beth Forester , M.Photog.Cr., CPP
    Webinar: Teens are some of the biggest spenders in today's economy (and they are always searching for the best and most expensive brands to secure their social status). So, join Beth and learn how to attract these A-list clients and how to cater to their wants and desires.
  • PR 101 for Photographers: Old School Tactics for Present Day Success

    Jennifer Spengler
    Webinar: Ramping up for the launch of your new business, but have no advertising budget? Wonder what it would take to get YOUR story in print or on the evening news? Start with basic public relations tactics, excellent and affordable tools for photographers with BIG news.
  • Portraits: Partner Marketing for Success

    Kay Eskridge , M.Photog.Cr.
    Video: To be successful, you don’t need to reinvent the wheel; just find a new way to use it! Instructor Kay Eskridge shows you how to do just that when it comes to marketing your portrait photography business. By the time you’re done, Kay gives you everything you need to create win-win marketing partnerships that translate into clients and sales. Just be sure to be prepared for those new clients (and Kay’s got you covered there, too)!
  • Promotions for Maternity, Babies and Children

    Lori Nordstrom , M.Photog.Cr., CPP
    Video: Lori Nordstrom will help you take your existing maternity and baby marketing to the next level for even more success! You'll learn that in this type of marketing you know best, you don't have to break the bank, and the devil is in the details! Join Lori and take your marketing education and idea bank up a notch.
  • SEO Series Part 1: The Pitfalls of SEO

    Brett Snyder
    Webinar: Have you ever wondered why your website doesn't show up in Google or Bing, even when you search for your own brand name? Have you been told it's time to "do SEO" but don't know where to start? Well don’t get overwhelmed by the sheer wealth of SEO information across the Web—start here!
  • SEO Series Part 2: Leveraging Local

    Brett Snyder
    Webinar: Photography is an industry where the search audience shows a preference for local vendors. As such, it is especially important for SMBs (small and medium-sized businesses) to know how to harness local search to reach this audience that is actively seeking a photographer in their area.
  • SEO Series Part 3: Audience Engagement: The True Art of SEO...for Photographers!

    Brett Snyder
    Webinar: Audience engagement, although difficult to define, is one of the core aspects of quality search engine optimization. Through authentically and legitimately engaging with your audience, a SMB (small and medium-sized business) can naturally build trust with the search engines that will directly impact domain authority and visibility in SERPs.
  • SEO Series Part 4: SEO & Social for Photographers, A Match Made in Heaven

    Brett Snyder
    Webinar: Search engines are continuously evaluating emerging signals across the web to determine relevance. As the web is becoming an increasingly social place, understanding the balance of SEO and social media (SM) is important for SMBs (small and medium-sized businesses) to know how to prioritize time and resources.
  • SEO Series Part 5: Web Content for Photographers: What to Expect in 2014 and Beyond

    Brett Snyder
    Webinar: “Content” on the web used to simply mean words on the page. In 2013 and beyond, web content has evolved to refer to any written communication on your website that speaks on behalf of your brand. Web content must be engaging, must serve the needs of your audience, and must accurately reflect the brand voice.
  • SEO Series Part 6: SEO & Analytics: What You Can Learn From Your Own Traffic

    Brett Snyder
    Webinar: Analytics is largely viewed as one of the unsexiest aspects of digital marketing. However, your web analytics can tell you so much more than "what happened". Analytics can help identify new or previously unknown opportunities about your website and your audience.
  • Secrets to a High-End Boudoir Portrait Experience

    Jennifer Rozenbaum
    Webinar: Come get Jennifer's secrets for giving just such a high-end boudoir experience, from pre-shoot consult to mood boards and everything in between. Learn how to better connect with a client from first contact straight through to the sales session. If you want to make more money, have more fun and generate more referrals, this webinar is for you!
  • Secrets to a Successful Holiday Portrait Event

    Beth Forester , M.Photog.Cr., CPP
    Webinar: Get ready for a profitable holiday season! Join Beth as she discusses the key elements to her wildly successful Holiday Mini Portrait Event at Beth Forester Photography. Last year her Holiday Mini Portrait Event yielded over $20k in sales in just 3 days. You'll leave this program with all the inside scoop on running your own Holiday Mini Portrait Event.
  • The Beloved Family Pet: Successful Pet Promotions

    Lori Craft , Cr.Photog.
    Webinar: Who meets you at the door every day when you come home from a tough day? Who looks at you with adoration? Who snuggles up at your feet and covers you with kisses? Your beloved family pet! And with many pet owners being post- or pre-children (who consider their pet their new baby), it’s no wonder that pet photography has become a booming business for studios. It is a target market that defies the recession, so come learn to make the most of it!
  • The Branding Puzzle

    Allison Rodgers , Cr.Photog., CPP
    Video: Successfully branding your business can seem like a daunting task. Not sure where to begin? Start with this class, taught by former advertising agency insider Allison Rodgers. Allison shares why establishing the right brand is important—and you might be surprised at what she reveals.
  • The Creative Thought Process

    Allison Rodgers , Cr.Photog., CPP
    Jeff Rodgers , Cr.Photog.
    Video: If you think creativity is born, not made, think again! The creative process is just that, a process, and it takes time and effort. In this course, PPA Instructors Allison and Jeff Rodgers walk you through ways to get your imagination, inspiration and ingenuity flowing!
  • The Secrets to Success at Bridal Shows

    Pete Wright , M.Photog.Cr.
    Webinar: Bridal shows...some photographers love them; many hate them. But Pete Wright says it mainly depends on how you approach the opportunity. He, for example, knows how to present himself and create an exhibit that pays off! Want to learn how to properly position and market yourself at those bridal shows, based on Pete's proven methods?
  • The Truth about Marketing

    Joel Grimes , Cr.Photog.
    Video: In this class, PPA Instructor Joel Grimes says what some people don’t want to hear. It doesn’t matter how good you are if no one else knows! Bottom line – marketing is an essential aspect of being a successful photographer. Though sales and business development may not be your strong suit, Joel tells you how – and why – to make it a part of your business.
  • The Tween Market

    Jen Basford , Cr.Photog.
    Video: Marketing your business is important, but do you know how to advertise yourself and your brand to specific age groups? Business, especially the photography business, is ALL about relationships! In this class, learn as PPA Instructor Jen Basford teaches you everything need to know about relationships and marketing to a sometimes overlooked segment – The Tween Market!
  • The Value of Emotion in Your Brand

    Tim Walden , M.Photog.Hon.M.Photog.Cr., CPP, F-ASP
    , Cr.Photog., API
    Video: American author and poet, Maya Angelou is credited with saying “…people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” In this video, Tim and Beverly Walden discuss and demonstrate the value of emotion in your brand. It’s not just about products or photographs, but how these make your clients feel. And, if you can make that connection with your work and your customers, you’ll have a booming business!
  • Ways to Make Money in Fashion Photography

    Maria Bernal , M.Photog.Cr.
    Webinar: Most people think that the only way to make money in fashion photography is through magazines, but that is not necessarily true. Join Maria to discuss how you can enjoy the rewards of fashion photography by stepping outside the magazine box.
  • Weddings: Partner Marketing for Success

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: There are so many ways to market your wedding business that it can be overwhelming, but you don’t need to go it alone! In this video class, Mary Fisk-Taylor shares important tips to help you create and cultivate vendor partnerships.
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