Creating a Marketing Calendar

  • Instructors:
    Todd Lewis, Charles Lewis, Thomas Morelli

    PPA Members:

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    The way you market yourself and your business to clients could make or break yoursuccess. But for many photographers,cracking the code to effective marketing is difficult.Knowing who to reach, what to say, where to position it,and how to do it is critical.Jointwoof the industry’s leading photography business educators, Charles Lewis,M.Photog.Cr., A-ASPand Thomas Morelli,as they reveal exactly how to create afull year’sphotography marketing calendar, complete with all the details.They will also show examplesof the marketingcalendars that resemble successful photography businesses.It’s all about knowing exactly what marketing to do, each month, so you have a steady stream of clients throughout the entire year. Never wonder again what marketing to do, what really works, and when to do it.By the end of this online event, you will be able to create your own marketing calendar for the rest of 2016, and all of 2017!
  • Duration: 1:05:24 "Expand to full screen for best view"

      • Todd Lewis

        Todd has worked side-by-side with his father in the photography business for 26 years, focusing all his energy on the marketing and selling of the photography. His expertise is in powerful online and offline marketing that brings in clients regardless of what’s going on in the economy. Todd is also an award-winning filmmaker, where he uses many of the principles he’s learned working in photography on a regular basis

      • Charles Lewis

        M.Photog.Cr., A-ASP

        Charles Lewis opened his portrait and wedding photography studio in Grand Rapids Michigan in 1972 after understudying with the great master photographer, Donald Jack, in Omaha, Nebraska.  He’s achieved the status of Master Photographer, and Photographic Craftsman through PPA, and has also been honored with the Charles “Bud” Hayes award, and the Bill Stockwell award—both for excellence in photographic education.

        He's traveled around the world sharing his knowledge of photography, marketing, pricing & selling, including presented 30-city seminar tours where he has shared his discoveries of the best ways to make a great living in the portrait & wedding photography business. His exclusive "Charles Lewis Inner Circle" membership program is in its 14th year, and is full of photography money-making tools, tips and techniques, as well as a monthly audio CD and Newsletter which are sent out to all his members each month.

      • Thomas Morelli

      • None
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