Business Challenge: Square One

  • Instructors:
    Angela Kurkian

    PPA Members:


    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 00:18:40

      • Angela Kurkian

        M.Photog.Cr., CPP

        Angela Kurkian has been a member of PPA since 1994. As the owner of Essenza Studio, located in Cincinnati, Ohio, she manages a staff of five, including three photographers. The studio was established in 1999, and Angela and the Essenza team originally became known for their wedding photography. Today, though, the business has grown to include all types of portraits. (Currently, high school senior portraits rival weddings for the amount of business produced.)

        In 2007, Angela built her dream studio: a 4,000 sq. ft. building with multiple camera rooms, sales rooms and galleries. And in the midst of an economic downturn, she and the Essenza team have managed to not only survive, but have grown substantially due to the implementation of a new sales system, more efficient production and creative marketing. Angela also earned her Master of Photography and Photographic Craftsman degrees through PPA, has been awarded Kodak Gallery awards and Fuji Masterpiece awards, and has had images selected for the PPA Loan Collection. 

        Having worked for many years as a professional photographer, Angela understands the demands of this type of work while focusing on creating a balanced life. As she says: "It can be so easy to get caught up in the work because it's something I love, but I never want to lose sight of what is most important. I want to help photographers develop strategies to build financially sound businesses that will also cultivate and feed their artistic natures."

      • None
Live Chat is closed