Studio Makeover: Financial Planning

  • Instructors:
    Bridget Jackson, Angela Kurkian

    PPA Members:


    The second segment of the Studio Makeover webinar series is geared toward financial fundamentals of a profitable business. Bridget Jackson, CPA and PPA Business manager, has worked with our two participating studios to analyze their current financial state. The studios have utilized these findings to build a budget and sales projection that will enable them to achieve personal and business goals.

    During this webinar, Bridget will share key findings from this planning process and reveal the financial goals these studios will be tracking throughout the year. You'll also learn best practices for accounting, reporting and planning that you can implement in your own business as you follow along with our makeover participants!

    The Studio Makeover webinar series will continue throughout the year as we discuss the goals, strategies and working plans for the two participating studios. Be sure to schedule time to watch all the upcoming webinars in the Studio Makeover series!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:50:05 Expand video to full screen for best view.

      • Bridget Jackson

        Bridget Jackson

        CPA, Manager, PPA Business Consultant

        Bridget Jackson is a Certified Public Accountant and the lead advisor with PPA's Studio Management Services. She has worked with small businesses for over fifteen years and has been with PPA for the last seven. Bridget enjoys educating thousands of photographers on the business of photography and working one-on-one with hundreds more to help them understand business concepts that can help them achieve their goals. Whether it is greater profitability, a better work/life balance, creating personal financial security, or questions on taxes and bookkeeping, Bridget is an all-in-one resource for studio management.  She’s leveraged her expertise by overseeing the 2008 and 2010 Benchmark Surveys, using the data collected to create tools and resources to aid photographers in implementing the results with their own studios. 

        Bridget has brought a wealth of financial knowledge and experience to PPA, and has quickly become an industry expert on the financial operation of a photography business. If you have any questions for her about your business, or would like to schedule a one-on-one consultation, you are welcome to contact her at Find out why so many photographers say they owe their business’s success to the time they’ve spent with Bridget!          

      • Angela Kurkian

        M.Photog.Cr., CPP

        Angela Kurkian has been a member of PPA since 1994. As the owner of Essenza Studio, located in Cincinnati, Ohio, she manages a staff of five, including three photographers. The studio was established in 1999, and Angela and the Essenza team originally became known for their wedding photography. Today, though, the business has grown to include all types of portraits. (Currently, high school senior portraits rival weddings for the amount of business produced.)

        In 2007, Angela built her dream studio: a 4,000 sq. ft. building with multiple camera rooms, sales rooms and galleries. And in the midst of an economic downturn, she and the Essenza team have managed to not only survive, but have grown substantially due to the implementation of a new sales system, more efficient production and creative marketing. Angela also earned her Master of Photography and Photographic Craftsman degrees through PPA, has been awarded Kodak Gallery awards and Fuji Masterpiece awards, and has had images selected for the PPA Loan Collection. 

        Having worked for many years as a professional photographer, Angela understands the demands of this type of work while focusing on creating a balanced life. As she says: "It can be so easy to get caught up in the work because it's something I love, but I never want to lose sight of what is most important. I want to help photographers develop strategies to build financially sound businesses that will also cultivate and feed their artistic natures."

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