Marketing Strategies That Make You a Household Word

  • Instructors:
    Dr. Lynda Falkenstein

    PPA Members:

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    You're a great photographer. You have the latest equipment. You work hard and give great customer service. You spend a lot of money on traditional advertising and are recently dipping into social media to increase your business. Things have changed so much in recent years, you are often confused about which marketing strategies can really benefit your business. If any of the above sound familiar, relax. This webinar was made for you.

    The strategies you will learn in this information-packed program will get the right people calling you up, turn an invisible business into a household word, be practical and immediately usable, and help make your niche the only game in town. Best of all, virtually all strategies are low cost and in some cases, no cost at all!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 1:04:27 Expand video to full screen for best view.

      • Dr. Lynda Falkenstein

        Dr. Lynda Falkenstein aka "The Niche Doctor" is widely known as one of the foremost authorities on the subject of creating - and keeping - a niche that is at the core of a thriving and enduring business. Her book, NICHECRAFT: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out is considered a classic and used by businesses throughout the English-speaking world. Learn more about "The Niche Doctor" by visiting www.falkenstein.com.

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