Claim Your Niche: Nine Steps to a World-Class Business in Any Economy

  • Instructors:
    Dr. Lynda Falkenstein

    PPA Members:


    Trying to figure out how to distinguish your business from the rest of the pack? Worried about the competition taking your market share? Wish people would think about your service first and price second? If any of these sound familiar, don't waste a second; watch this important webinar now. In this single session you'll be introduced to a nine step process guaranteed to help you build a lucrative and enduring business in the best and worst of times.

    Before you view, we recommend completing the niche self-test to determine where your niche is already very strong as well as its vulnerable spots. We also recommend reading Dr. Lynda Falkenstein's take on multiple niches for multiple product lines.

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 1:00:53 Expand video to full screen for best view.

      • Dr. Lynda Falkenstein

        Dr. Lynda Falkenstein aka "The Niche Doctor" is widely known as one of the foremost authorities on the subject of creating - and keeping - a niche that is at the core of a thriving and enduring business. Her book, NICHECRAFT: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out is considered a classic and used by businesses throughout the English-speaking world. Learn more about "The Niche Doctor" by visiting

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