Inspiration: Emphasizing the Creative Process

  • Instructors:
    Joel Grimes

    PPA Members:


    Come with Joel Grimes on this journey as he digs deep to examine, explore and encourage the creative process.

    Joel first takes you down an interesting path, discussing how art and artists are often defined. Rather than focusing on terms like “genius” and “brilliant,” Joel emphasizes the hard work, motivation and passion that go into creating something worthwhile. Examine and explore the many ways an artist can express ideas, so that your work truly is a manifestation of you. You’ll also discuss the concept of the final product – how what you produce is ultimately subject to someone else’s opinion and expectation, and how beauty is truly in the eyes of the beholder. After all, perception really is reality.

    But never fear! Joel discusses outlets for the creative process and ways you can continually keep your motivation and inspiration alive and in front of your target audience! Explore how social media like Instagram and Facebook can be a great way to showcase your work and self-expression. Take a moment, step away from the fundamentals and immerse yourself in the creative process!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:24:26 Expand video to full screen for best view.

      • Joel Grimes


        In 1984, Joel graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio in Denver, Colorado. 

        For over 27 years, Joel has worked for many of the top advertising agencies and corporations across the globe for clients such as AARP, AES, Abbott Labs, Archer Daniels Midland, Arizona Office of Tourism,  AT&T, Broncos, Comcast, Febreze, Goldman Sachs, Hewlett Packard, Hyatt, Kodak, Nikon, Pentax, Phillips 66, Philip Morris, Procter & Gamble, Pfizer, Qwest, Sony, Sturm Ruger & Co, United Global, USA Boxing, Visa, Volvo, Xcel Energy, and most recently Red Bull.   Over the years his assignments have taken him to every state across the USA and to over fifty countries around the globe.

        In 1990, Joel produced his first coffee table book, ‘Navajo, Portrait of a Nation,’ which received a number of photographic and design awards and produced an eighteen-month solo exhibit at the Smithsonian American History museum. 

        Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life: “There is no face on the planet that is the same, and my vision as an artist is to capture that individual uniqueness through the creative photographic process.” 

        Joel is also an ambassador for this process by teaching workshops and lectures across the country:  “I feel that by being an open book with my process I have an opportunity to inspire others to follow their dreams and passions to create."  

        Joel currently has a photo studio located in Old Town Pasadena, California where he resides with his wife, Amy.  

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