Inspiration: Taking on the Creative Mindset

  • Instructors:
    Joel Grimes

    PPA Members:


    Many believe creativity and inspiration are things you’re born with, traits deep inside that you can’t coach or teach. But PPA Instructor Joel Grimes is here to tell you differently. He not only tells you that creativity is something you can develop, nurture and cultivate – he tells you how!

    Joel first addresses photographic vision – how to make your photography career a journey, to continue to reach and aspire for the next level, to embrace your path as an artist, not just a photographer. You’ll also discuss the importance of understanding the basic elements and foundation of photography. After all, once you have the foundation, you can start to vary it for different results.

    Delve into how to develop and define your style; explore different ways to research and blend styles that appeal to you. Learn ways to constantly be on the lookout for new and appealing ideas and inspiration. You can take the same images others do, but think of ways to do more. Preconceived ideas and practices have their place, but not if they’re holding you back.

    You will walk away better informed about opportunities outside your door, how to take your tools and knowledge and use them to your advantage, and how to go with the flow, or swim in a completely different direction. The choices, the inspiration, the creativity are all yours to develop once you start to think like an artist!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:18:48 Expand video to full screen for best view.

      • Joel Grimes


        In 1984, Joel graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio in Denver, Colorado. 

        For over 27 years, Joel has worked for many of the top advertising agencies and corporations across the globe for clients such as AARP, AES, Abbott Labs, Archer Daniels Midland, Arizona Office of Tourism,  AT&T, Broncos, Comcast, Febreze, Goldman Sachs, Hewlett Packard, Hyatt, Kodak, Nikon, Pentax, Phillips 66, Philip Morris, Procter & Gamble, Pfizer, Qwest, Sony, Sturm Ruger & Co, United Global, USA Boxing, Visa, Volvo, Xcel Energy, and most recently Red Bull.   Over the years his assignments have taken him to every state across the USA and to over fifty countries around the globe.

        In 1990, Joel produced his first coffee table book, ‘Navajo, Portrait of a Nation,’ which received a number of photographic and design awards and produced an eighteen-month solo exhibit at the Smithsonian American History museum. 

        Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life: “There is no face on the planet that is the same, and my vision as an artist is to capture that individual uniqueness through the creative photographic process.” 

        Joel is also an ambassador for this process by teaching workshops and lectures across the country:  “I feel that by being an open book with my process I have an opportunity to inspire others to follow their dreams and passions to create."  

        Joel currently has a photo studio located in Old Town Pasadena, California where he resides with his wife, Amy.  

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