Drive Markets Rather Than Being Driven by Them

  • Instructors:
    Jeffrey Shaw

    PPA Members:

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    Be inspired! In this 5-part series, PPA Instructor Jeff Shaw will explore characteristics of successful people. Jeff’s first video focuses on how to define and drive your market rather than letting the industry define or drive you.

    How do you do this? By being you! Jeff shares how to build a “client experience” that is unique YOU – your skills and areas of expertise. You’ll also discuss client commitment and how to engage customers with your special style of service and sales skills. Learn how to pull in attributes that differentiate you as a person and how this can help your business. Finally, discuss the “astonishing value” that only you can deliver. As Jeff explores all of this and more, you’ll discover how to deliver an amazing client experience, start to finish, as only YOU can!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:12:01 Expand video to full screen for best view.

      • Jeffrey Shaw

        Cr.Photog.

        Based in Manhattan, Jeffrey has been the go-to portrait photographer for an exclusive clientele for 30 years. He is also a trained business coach from The Coaches Training Institute and an inspiring public speaker, having presented before 20 organizations in two years. He travels nationwide meeting his clients at beautiful destinations and working with photographers in workshops and conventions. His portraits have appeared on The Oprah Show, in “O” magazine, People Magazine, CBS news, and most recently the cover of New York Family Magazine. Never one to follow a well-worn path, Jeff has built a meaningful life on instinct rather than rules and on his vision instead of circumstances.

        During the height of Jeff’s career he hired a business coach to help him manage the many issues that come with a fast growing business—the rewards and the struggles. It was a period of deep soul searching and business expansion. Through this work there were many “a-ha!” moments and one stood out in particular: why he became photographer. 

        Jeffrey is the youngest of three boys and during his youth there is only one known photograph capturing his entire childhood; literally no history that offers a photographic memory. This is the power of portrait photography. So half way through his career and with this new realization he would cement his purpose—to support his clients in being as responsible as they could be documenting their family’s treasured moments. This aspiration profoundly increased his commitment to his clients and resulted in stronger relationships, a business that directly supported his life’s purpose and an uncommon level of success.

        Jeff’s personal experience with coaching over a decade ago and how it changed his life lead him to become a trained business life coach specifically for fellow photographers. He has committed to providing educational forums for photographers who want to improve their businesses and desire personal growth.

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