The Portrait Photographer's Guide to Commercial Photography

  • Instructors:
    Cris J. Duncan

    PPA Members:

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    Commercial photography comes with its own set of rules, idiosyncrasies and techniques. Many times, these are not the same as they are in portrait and wedding photography. This webinar will take you through some of the "rules," techniques and pricing procedures of commercial photography for table-top products, food and architecture along with editorial ad-copy. The world of commercial photography is a very lucrative and volatile market. Before you venture out in to this field you will need to be prepared, and this webinar will help you get started.

    In this 1-hour online course you will learn the questions to ask a prospective client to help you not only be prepared but also be able to price the job accordingly.

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 1:03:33 Expand video to full screen for best view.

      • Cris J. Duncan

        M.Photog.Cr., CPP

        A devoted husband, loving father and professional photographer, Cris J. Duncan, M.Photog.Cr., CPP, feels blessed to share a little about himself with you. Cris and his wife, Deanna, operate a studio in Lubbock, Texas, offering high-end commercial, portrait and wedding photography. It may sound cliché, but they truly love what they do…and he is quick to credit that to their success. He knows that this wonderful profession of photography will take anything you are willing to give and give you whatever you are willing to go after.

        Cris is a Certified Professional Photographer and holds the Master of Photography and Photographic Craftsman degrees. Since turning pro in 2002, he has photographed Presidents, Vice Presidents, dignitaries and countless others. He has worked for such companies as Frito-Lay and Bayer CropScience and has been honored to photograph numerous weddings, portraits and commercial assignments for great people all over this land. Cris and Deanna were also selected by the design team of Extreme Makeover:Home Edition to provide portraits of one of their deserving families.  Cris was a PPA Photographer of the Year and is also the recipient of several awards and honors. For example, his acclaimed work, “The Carpenter’s Masterpiece,” was awarded a perfect 100 as well as Album of the Year, two Judges Choice awards, a distinguished ribbon and acceptance in the exclusive PPA Loan Collection.

        Today, Cris is a highly sought-after photographer and educator. He is the founder of “Find your Focus” photographic education experiences.  

        www.cjduncan.com 
        www.findyourfocus.org

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