Creating a Brand Experience

  • Instructors:
    Angela Pointon

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    Branding is so much more than the look of your logo or the design of your pricing sheet. In fact, the most impactful and meaningful part of a photographer's brand is the experience they offer clients.

    When done right, a brand experience will reduce your marketing budget and increase the frequency of your client referrals.

    During this webinar, you will learn:

    • How to think about your client's experience from their point of view.
    • How to design an elevated brand experience in a way that marries what your ideal client wants to the experience you offer.
    • How to weave your brand experience into your workflow so that it doesn't become burdensome on the efficiencies you've already built for yourself.

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:52:17 Expand video to full screen for best view.

      • Angela Pointon

        Angela is an expert in creating businesses that clients glide toward like magnets. She spent seven proud years as the Chief Operating Officer of a rapidly growing marketing agency and worked with over 250 multi-million dollar businesses helping them create a steady flow of leads. While there she was one of the first people to ever be trained on HubSpot’s groundbreaking inbound marketing software, and the agency later went on to win the elite spot as HubSpot’s only Diamond agency partner. Before that, she worked in marketing departments at other agencies while schlepping to graduate school at night for her MBA with a concentration in Marketing. When she’s not busy working one-on-one with entrepreneurs, she’s either speaking somewhere, running online courses, or writing her next book aimed at helping people be better at business, creativity, and marketing. Visit HandSelectYourClients.com to learn more.

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