Marketing for Newborns

  • Instructors:
    Julia Kelleher

    PPA Members:

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    Whether you’ve been shooting newborn photography for years or you’re new to this segment, this class is sure to give your marketing strategy a boost.

    Refresh yourself on Marketing 101—the difference between branding and client acquisition, why each is important and how you can use both to build your business. Discuss creative marketing strategies such as relationship building, events, promotions and vendor relationships. Julia then drills down into the concept of vendor partnerships and how this can help your business. She will cover:

    • Why partner with other vendors? Explore the benefits to both you and the potential vendor. After all, who doesn’t love a win-win?
    • Who makes a good partner? Discuss businesses that are an easy match but Julia also gets creative with her suggestions and so can you!
    • How you make it happen? Cold calls and emails won’t get it done; rather learn how to approach a vendor on their common ground, build rapport and establish a common objective.

    Julia also discusses the ever-important “next steps” so that your efforts have a tangible result. Discuss follow up, the importance of preparing and delivering a “vendor packet” and displays that will not only appeal to your new partners but help your client acquisition process as well.

    Julia’s out of the box marketing ideas are sure to kickstart your newborn business!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:51:05 Expand video to full screen for best view.

      • Julia Kelleher

        M.Photog.Cr., CPP

        Portrait Photographer Julia Kelleher specializes in newborn and family portraits out of her boutique Bend OR, studio. She offers her clients a photographic style that is timeless, textural and artistic, and specializes in newborn and family portraiture, specifically focusing on relationship images. Since moving her studio Jewel Images Portrait Design from Portland, OR to Bend, OR in 2009, it has grown from running her entire business solely, to now operating with 2 employees and thriving despite a slow economy. Julia has earned a PPA International Silver Medalist, Gold Level Photographer of the Year and several Kodak Gallery and PPA Loan Collection awards for her images. She is also a PPA Master Photographer and Photographic Craftsman. Picking up her first 35mm film camera at age 14, she put it down after college to pursue a love of broadcast journalism, and spent over a decade traveling the country anchoring the news and covering general assignment stories for all three television networks. After working Portland, OR's ABC affiliate for 6 years as an on-air anchor/reporter, she left television news to pursue photography full-time. Her experience with the news industry, and expertise in media relations and public communications have given her the speaking skills to and communication techniques to help other photographers understand their clients, and improve their businesses.

        Julia's teaching experience stretches worldwide for Time Exposure's ProSelect software, and she also is featured as one of a handful of instructors for the world renowned professional photographer’s video series Photovision. Also an Imaging USA and PPA affiliate school instructor, Julia excels at topics from lighting and posing newborn relationship portraiture, to marketing, in-person sales and media relations. She coaches photographers is client workflow and business systems management, and offers private mentoring in both newborn photography and sales training.

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