Studio Policies: Avoid Problems Before They Happen

  • Instructors:
    Julia Kelleher

    PPA Members:

    Subscribe

    Everyone’s been the victim of a customer service nightmare, a situation where the client experience was anything but satisfying. In this class, PPA Instructor Julia Kelleher teaches how to avoid these issues before they even happen.

    People don’t get ticked-off about the expected; it’s the surprises that throw them off. For that reason, Julia walks you through the studio policies you should have and how prior knowledge and explanation of these will prevent 99% of client situations from escalating.

    You’ll examine:

    • Studio policies -- how to explain them and educate the client in the pre-consultation; how to manage the process when it’s done online and how to get that all-important client signature when you’re done.
    • Sales Room policies – how to consistently create the optimal projection experience; the importance of making decisions in that moment and additional fees for carryover appointments; who should (and should not) be present in the sales room.
    • Pricing policies – Julia teaches you how to factor in your time, value as well as tangibles such as cost of goods so that you’re consistent and clear, every time.

    In addition, Julia shares guidelines for online galleries and other general policies that protect you and your business. When you’re upfront, honest and clear, clients will want to work with you.

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:34:40 Expand video to full screen for best view.

      • Julia Kelleher

        M.Photog.Cr., CPP

        Portrait Photographer Julia Kelleher specializes in newborn and family portraits out of her boutique Bend OR, studio. She offers her clients a photographic style that is timeless, textural and artistic, and specializes in newborn and family portraiture, specifically focusing on relationship images. Since moving her studio Jewel Images Portrait Design from Portland, OR to Bend, OR in 2009, it has grown from running her entire business solely, to now operating with 2 employees and thriving despite a slow economy. Julia has earned a PPA International Silver Medalist, Gold Level Photographer of the Year and several Kodak Gallery and PPA Loan Collection awards for her images. She is also a PPA Master Photographer and Photographic Craftsman. Picking up her first 35mm film camera at age 14, she put it down after college to pursue a love of broadcast journalism, and spent over a decade traveling the country anchoring the news and covering general assignment stories for all three television networks. After working Portland, OR's ABC affiliate for 6 years as an on-air anchor/reporter, she left television news to pursue photography full-time. Her experience with the news industry, and expertise in media relations and public communications have given her the speaking skills to and communication techniques to help other photographers understand their clients, and improve their businesses.

        Julia's teaching experience stretches worldwide for Time Exposure's ProSelect software, and she also is featured as one of a handful of instructors for the world renowned professional photographer’s video series Photovision. Also an Imaging USA and PPA affiliate school instructor, Julia excels at topics from lighting and posing newborn relationship portraiture, to marketing, in-person sales and media relations. She coaches photographers is client workflow and business systems management, and offers private mentoring in both newborn photography and sales training.

      • None
Assess
Subscribe
Live Chat is closed