What's Your Number?

  • Instructors:
    Bridget Jackson

    Do you know what your numbers should—and could—be? Well, PPA's latest Benchmark Survey gives you those financial guidelines, and Bridget is here to explain them and what they mean to you. In other words, she'll help you start creating financial success using PPA's benchmarks! After all, you can't run away from the numbers, not if you want a healthy business. Join her and learn…

    • How to work ON your business, not just in it.
    • How other photographers have used PPA's benchmarks to be more financially successful (case studies of real studios).
    • How you can apply the benchmarks to grow a stronger, healthier business.

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:28:11 Expand video to full screen for best view.

      • Bridget Jackson

        Bridget Jackson

        CPA, Manager, PPA Studio Management Services

        Bridget Jackson is a Certified Public Accountant and the lead advisor with PPA's Studio Management Services. She has worked with small businesses for over fifteen years and has been with PPA for the last seven. Bridget enjoys educating thousands of photographers on the business of photography and working one-on-one with hundreds more to help them understand business concepts that can help them achieve their goals. Whether it is greater profitability, a better work/life balance, creating personal financial security, or questions on taxes and bookkeeping, Bridget is an all-in-one resource for studio management.  She’s leveraged her expertise by overseeing the 2008 and 2010 Benchmark Surveys, using the data collected to create tools and resources to aid photographers in implementing the results with their own studios. 

        Bridget has brought a wealth of financial knowledge and experience to PPA, and has quickly become an industry expert on the financial operation of a photography business. If you have any questions for her about your business, or would like to schedule a one-on-one consultation, you are welcome to contact her at sms@ppa.com. Find out why so many photographers say they owe their business’s success to the time they’ve spent with Bridget!          

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