The Creative Thought Process

  • Instructors:
    Allison Rodgers, Jeff Rodgers

    PPA Members:


    If you think creativity is born, not made, think again! The creative process is just that, a process, and it takes time and effort. In this course, PPA Instructors Allison and Jeff Rodgers walk you through ways to get your imagination, inspiration and ingenuity flowing!

    So, when the studio seems stale and you need something new, what should you do? Allison and Jeff will discuss how to:

    • Step outside yourself: Change locations, step away, think of how your new surroundings can be adapted for your personal use and photography needs.
    • Brainstorm, problem-solve and document it all: Approach creativity like a science experiment! Discover the value of your ideas, even the bad ones and the silly ones, and learn to peel back the onion until you get to the good stuff.
    • Surround yourself with source materials: Books, magazines, layouts, designs—all of these can serve as a springboard for your next masterpiece or brilliant product offering.

    The Rodgers also walk you through the value of collaboration. You’ll learn about networking events where you can talk with colleagues and others doing what you’re doing.

    Best of all, as concepts materialize, Allison and Jeff guide you on what to do with them—knowing who you are, what you want and having a strategy to get there will help you capitalize on the best ideas.

    Learn how to hone your creative process, and you’ll never be afraid of a blank slate again!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:34:18 Expand video to full screen for best view.

      • Allison Rodgers

        Cr.Photog., CPP

        Before opening a photography studio, Allison, armed with a BFA in Graphic Design and Photography, worked for several nationally recognized advertising agencies. She garnered multiple design and photography awards and was published in PRINT magazine, a prestigious design magazine. 

        In 2004, Allison and her husband Jeff, also a graphic designer, opened Allison Rodgers Photography (their work was featured on the April 2008 cover of Professional Photographer). They have doubled their sales each year and are regarded as one of the most profitable studios in the U.S., due to their design skills, marketing strategies, and client relationships. In addition, they are active in charity-based projects, enhancing the commitment to their community and customer base.

      • Jeff Rodgers


        A Memphis, Tennessee native, Jeff Rodgers spent 7 years in advertising as an Art Director before moving his creative focus over to the photographic world. Jeff has not only helped to build a thriving portrait studio, Allison Rodgers Photography, with his wife, Allison, but he has utilized his skills on custom photography for two episodes of Extreme Makeover: Home Edition for Ty Pennington.  

        In 2009, Jeff created the Little Blog of Big Ideas ( as a community where creatives and entrepreneurs could share ideas and inspiration with one another. A companion podcast to the site called lbobi Radio was launched in 2010 and currently offers over fifty episodes. On the podcast, notable guests include award-winning photographers like Kimberly Wiley, entrepreneurs like Mike Hanline, and CEO of PPA, David Trust. 

        In 2013, Rodgers expanded his business talents and launched Kitbash, a brand design company that offers a suite of services to small businesses and entrepreneurs including brand identification, design and marketing, with a focus on social media integration.

      • None
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