Designing the Perfect Retail Studio

  • Instructors:
    Allison Rodgers

    PPA Members:


    Learn, first-hand, how the design of a retail studio can enhance – or impede – your business! PPA Instructor Allison Rodgers walks you through her space, explaining step-by-step how and why each areas works the way it does.

    Make your studio mirror your brand. Understand the importance of the “front desk area” (and what happens there!). Discover ways to set your camera room, your sales ad your production areas so that you are maximizing efficiency and highlighting your best work!

    Take it from an expert—studio design isn’t just a whim! Find out how to make yours work, and make yours WOW!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:20:19 Expand video to full screen for best view.

      • Allison Rodgers

        Cr.Photog., CPP

        Before opening a photography studio, Allison, armed with a BFA in Graphic Design and Photography, worked for several nationally recognized advertising agencies. She garnered multiple design and photography awards and was published in PRINT magazine, a prestigious design magazine. 

        In 2004, Allison and her husband Jeff, also a graphic designer, opened Allison Rodgers Photography (their work was featured on the April 2008 cover of Professional Photographer). They have doubled their sales each year and are regarded as one of the most profitable studios in the U.S., due to their design skills, marketing strategies, and client relationships. In addition, they are active in charity-based projects, enhancing the commitment to their community and customer base.

      • None
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