The Branding Puzzle

  • Instructors:
    Allison Rodgers

    PPA Members:

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    Successfully branding your business can seem like a daunting task.

    Not sure where to begin? Start with this class, taught by former advertising agency insider Allison Rodgers.

    Allison shares why establishing the right brand is important—and you might be surprised at what she reveals:

    • Branding is more than a logo, packaging or ads. It’s how people feel about your business.
    • Keep your message consistent. And remember that everything you do brands you!
    • Brand standards are important for more reasons than you might think.
    • Always get an outside opinion. Then, see if it aligns with how you see yourself and who you want to be.

    Learn more about the importance of branding your business effectively from an industry expert.

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:33:42 Expand video to full screen for best view.

      • Allison Rodgers

        Cr.Photog., CPP

        Before opening a photography studio, Allison, armed with a BFA in Graphic Design and Photography, worked for several nationally recognized advertising agencies. She garnered multiple design and photography awards and was published in PRINT magazine, a prestigious design magazine. 

        In 2004, Allison and her husband Jeff, also a graphic designer, opened Allison Rodgers Photography (their work was featured on the April 2008 cover of Professional Photographer). They have doubled their sales each year and are regarded as one of the most profitable studios in the U.S., due to their design skills, marketing strategies, and client relationships. In addition, they are active in charity-based projects, enhancing the commitment to their community and customer base.

        www.allisonrodgers.com

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