Price List Design

  • Instructors:
    Allison Rodgers

    PPA Members:


    In this class, PPA Instructor Allison Rodgers offers practical tips to help you create a price list that will sell your services!

    As a former graphic designer, Allison shares what works, and what doesn’t, in a photographer’s price list, as well as tips like these:

    • Keep your design simple, clear and concise. People won’t read a lot of text.
    • Your first impression price list, the one you give new clients, shouldn’t have everything you sell on it.
    • Look outside the photographic industry for inspiration!
    • Be aware of some of the psychology behind design such as right read and the tendency for readers to choose from the “middle.”
    • Always showcase what you want to sell!

    Learn how to showcase what you sell with a well-designed price list, so that potential clients will feel comfortable with your studio and know what to expect.

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:27:42 Expand video to full screen for best view.

      • Allison Rodgers

        Cr.Photog., CPP

        Before opening a photography studio, Allison, armed with a BFA in Graphic Design and Photography, worked for several nationally recognized advertising agencies. She garnered multiple design and photography awards and was published in PRINT magazine, a prestigious design magazine. 

        In 2004, Allison and her husband Jeff, also a graphic designer, opened Allison Rodgers Photography (their work was featured on the April 2008 cover of Professional Photographer). They have doubled their sales each year and are regarded as one of the most profitable studios in the U.S., due to their design skills, marketing strategies, and client relationships. In addition, they are active in charity-based projects, enhancing the commitment to their community and customer base.

      • None
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