The Portrait Consultation

  • Instructors:
    Allison Rodgers

    PPA Members:


    Consultations are critical, for both you and your client. A good consultation will allow you to set expectations. However, it’s also the start of your sales process, so it’s worth taking seriously!

    In this class, PPA Instructor Allison Rodgers will help you understand:

    • Why a consultation is important; and
    • How the consultation helps the client and photographer.

    Watch and learn how valuable a portrait consultation can be to both you and your clients.

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:33:25 Expand video to full screen for best view.

      • Allison Rodgers

        Cr.Photog., CPP

        Before opening a photography studio, Allison, armed with a BFA in Graphic Design and Photography, worked for several nationally recognized advertising agencies. She garnered multiple design and photography awards and was published in PRINT magazine, a prestigious design magazine. 

        In 2004, Allison and her husband Jeff, also a graphic designer, opened Allison Rodgers Photography (their work was featured on the April 2008 cover of Professional Photographer). They have doubled their sales each year and are regarded as one of the most profitable studios in the U.S., due to their design skills, marketing strategies, and client relationships. In addition, they are active in charity-based projects, enhancing the commitment to their community and customer base.

      • None
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