Senior Portrait Sales: Pricing Theory

  • Instructors:
    Beth Forester

    PPA Members:


    You may be an artist, but that doesn’t mean you’re not still running a business. In this course, PPA Instructor Beth Forester covers the thought process from start to finish for pricing Senior Portraits. When Beth is done, you’ll have a sound, methodical way to price your portraits for optimal pricing!

    Learn as Beth addresses questions like...

    1. Who is your target client and how do they spend money?
    2. What are your averages for: type of session, length of session, sales amount, amount of add-ons and more. From this data, you can develop your pricing.
    3. What are your goals for: amount of profit, number of clients, number of sessions, amount of time devoted, and ideal client? If you can quantify it, you can achieve it!
    4. What is your sales strategy? Few things happen by chance, and if you have a strategy, you can set a plan to carry it out.

    Beth does a great job of breaking down a challenging task into manageable sections. After this class, you’ll never flinch at the thought of pricing again!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:19:14 Expand video to full screen for best view.

      • Beth Forester

        Beth Forester

        M.Photog.Cr., CPP

        For 15 years, Beth Forester, M.Photog.Cr., CPP, has operated a boutique portrait studio in the small coal-mining town of Madison, WV.  Specializing in senior portraiture, she is known not only for her award-winning images, but also for her creative marketing strategies and business tactics.  Recognized as a leader in the photographic and business industry, she has been featured in various magazines, such as Rangefinder, Professional Photographer, Studio Photography & Design and WV Executive.

        In fact, Beth has been named West Virginia Photographer of the Year three times (2004, 2006 and 2007) and Mid-East States Photographer of the Year twice (2006 and 2007).  Along the way to achieving these titles, Beth has earned 10 Kodak Gallery Awards, 4 Fuji Masterpiece Awards, 13 Loan Collection images and the prestigious PPA AN-NE Award for marketing.

        In addition to running a full-time studio, Beth develops and markets her own software line: photoDUDS, a commercially-licensed series of DVD volumes containing graphic design elements, templates and marketing materials created specifically for professional photographers.

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