Top 10 Financial Mistakes Made by Photography Businesses
Bridget Jackson, Scott Kurkian
Want to avoid some of the most common financial mistakes made by professional photographers and studios? Of course you do! After all, knowledge is power.
In this video class, Scott Kurkian, founder of PPA’s Studio Management Services, and Bridget Jackson, CPA and PPA’s Studio Management Services Manager, discuss mistakes that can sink your business…and how to transform them into a plan for financial success.
Do you have a budget? Do you understand cost of sales? Is your pricing structure in line with the quality of your services? Are your labor costs too high? Do you rely too heavily on direct mail? Is your head swimming just thinking about these questions!?
After this class, you’ll walk away with a calmer, more business-like approach and knowledge in these areas:
- How to profitably price your products, understanding cost of sales.
- The need for a financial plan to stay on track, manage taxes and reach business goals.
- The importance of a sales process, from scripts to client interaction and customer service.
- What it takes to build up a real brand (we’re not talking customer service).
- When to employ and when to outsource…and what to pay.
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Duration: 0:14:46 Expand video to full screen for best view.
Bridget Jackson is a Certified Public Accountant and has worked with small businesses for over fifteen years. Bridget enjoys educating thousands of photographers on the business of photography and working one-on-one with hundreds more to help them understand business concepts that can help them achieve their goals. Whether it is greater profitability, a better work/life balance, creating personal financial security, or questions on taxes and bookkeeping, Bridget is an all-in-one resource for studio management. She’s leveraged her expertise by overseeing the 2008 and 2010 Benchmark Surveys, using the data collected to create tools and resources to aid photographers in implementing the results with their own studios.
Bridget has brought a wealth of financial knowledge and experience to PPA, and has quickly become an industry expert on the financial operation of a photography business. Find out why so many photographers say they owe their business’s success to the time they’ve spent with Bridget!
Chief Financial Officer, PPA
Scott Kurkian, CAE, has been the Chief Operating Officer and Chief Financial Officer of the Professional Photographers of America for more than 25 years and has contributed towards PPA's financial success, leading to the development of many new benefits and programs for its members. Scott has also worked in a consulting role with many photography businesses to help them understand the financial aspects of managing a small business and how to use financial analysis to improve profitability.