Marketing to A-List Seniors

  • Instructors:
    Beth Forester

    PPA Members:

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    Teens are some of the biggest spenders in today's economy (and they are always searching for the best and most expensive brands to secure their social status). So, join Beth and learn how to attract these A-list clients and how to cater to their wants and desires. She'll show you a full-circle approach to marketing and sales that will keep your studio ahead of the pack…and keep those teens clamoring for more!

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  • Duration: 1:05:32 Expand video to full screen for best view.

      • Beth Forester

        Beth Forester

        M.Photog.Cr., CPP

        For 15 years, Beth Forester, M.Photog.Cr., CPP, has operated a boutique portrait studio in the small coal-mining town of Madison, WV.  Specializing in senior portraiture, she is known not only for her award-winning images, but also for her creative marketing strategies and business tactics.  Recognized as a leader in the photographic and business industry, she has been featured in various magazines, such as Rangefinder, Professional Photographer, Studio Photography & Design and WV Executive.

        In fact, Beth has been named West Virginia Photographer of the Year three times (2004, 2006 and 2007) and Mid-East States Photographer of the Year twice (2006 and 2007).  Along the way to achieving these titles, Beth has earned 10 Kodak Gallery Awards, 4 Fuji Masterpiece Awards, 13 Loan Collection images and the prestigious PPA AN-NE Award for marketing.

        In addition to running a full-time studio, Beth develops and markets her own software line: photoDUDS, a commercially-licensed series of DVD volumes containing graphic design elements, templates and marketing materials created specifically for professional photographers.

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