Put Those Benchmark Tools to Use

  • Instructors:
    Bridget Jackson

    PPA Members:


    Bridget takes you step by step through how to use each of the online tools created as part of PPA's 2011 Benchmark Survey resources. Using a real studio example, she'll show you exactly how to plug in your numbers in the Studio Comparison Tool and see how similar studios compare to you. Even better? She'll explain what you can learn from the resulting reports. Then, she'll demo the Benchmark Comparison Tool and how you can use it to figure out what your numbers could (or should) be!

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  • Duration: 0:31:40 Expand video to full screen for best view.

      • Bridget Jackson

        Bridget Jackson


        Bridget Jackson is a Certified Public Accountant and has worked with small businesses for over fifteen years. Bridget enjoys educating thousands of photographers on the business of photography and working one-on-one with hundreds more to help them understand business concepts that can help them achieve their goals. Whether it is greater profitability, a better work/life balance, creating personal financial security, or questions on taxes and bookkeeping, Bridget is an all-in-one resource for studio management.  She’s leveraged her expertise by overseeing the 2008 and 2010 Benchmark Surveys, using the data collected to create tools and resources to aid photographers in implementing the results with their own studios. 

        Bridget has brought a wealth of financial knowledge and experience to PPA, and has quickly become an industry expert on the financial operation of a photography business. Find out why so many photographers say they owe their business’s success to the time they’ve spent with Bridget!          

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