Marketing for Maternity, Babies and Children

  • Instructors:
    Kay Eskridge

    PPA Members:

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    There’s an old saying that goes, “If Momma’s not happy, nobody’s happy.” Nothing could be truer when it comes to maternity and baby photography! That’s why, in this class, Kay Eskridge will walk you through marketing steps that make Momma a happy client and possibly a new marketing avenue. It’s all about focusing on the client’s comfort, desires and connections.

    With Kay, you’ll learn…

    • The importance of comfort when appealing to the moms of the world and how you can provide it. (Keeping special items in your studio can go a long way in creating a great impression and future referrals.)
    • How to use the pre-portrait consultation to educate mom, give suggestions and learn what she wants, helping you set the stage to over-deliver.
    • How to seek out your client’s connections and recommendations for business partners. (Her doctors are great potential partners, along with the myriad of stores a new mom or mom-to-be shops!)
    • How to create win-win-win partnership marketing deals with those client connections.

    This may not have been the type of marketing class you were expecting, but it’s chock-full of proven methods that work for Kay and other photographers. Sign up to learn how to make these methods work for you, too!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:29:03 Expand video to full screen for best view.

      • Kay Eskridge

        Kay Eskridge

        M.Photog.Cr.

        Combining her passion for photography and her love of people, Kay Eskridge’s studio, Images by Kay & Co. has earned a sterling reputation for high-quality lifestyle portraiture. Kay and her team take great pride in not only the imagery they create but also the high level of customer service they provide. Specializing as a lifestyle portrait artist, Kay’s clientele has come to rely on her to capture images from all of life’s special events, from maternity to newborns, tots to ‘tweens’, High School Seniors to summer family vacations and even intimate images captured through the CelebrateSexy division of her studio. Her focus on relationships, creative approach to portraiture, unique perspective on customer service and clear vision about business has provided her with much success doing something she loves. Kay is a member and Past President of the Arizona Professional Photography Association, she is a PPA Certified Master, Photographic Craftsman and holds numerous awards, including the Arizona Photographer of the Year, Kodak Gallery Elite Awards, Fuji Masterpiece Awards,  Phoenix Portrait Photographer of the Year, Arizona Illustrative Photographer of the Year and the PPA National Award.

        www.imagesbykay.com
        www.celebratesexy.com
        www.learngrowsucceed.org

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