Best Practices for Social Networking

  • Instructors:
    Lindsay Adler

    PPA Members:


    Today, marketing success is achieved not just through word of mouth, but also through "word of mouse." New media and social networking provide amazing tools to help photographers establish their reputations, reach new clients, and network with colleagues. These tools are some of the most effective marketing and lead-generating methods that exist today. But do you know how to take advantage of them? Learn how as Lindsay Adler discusses the top 10 best ways to be efficient and effective with your social networking efforts. Topics include search engine optimization, becoming a resource for your target audience and other tips to help you make the most of your online marketing efforts. This is not theory…it's business practicality!

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  • Duration: 0:52:59 Expand video to full screen for best view.

      • Lindsey Adler

        Lindsay Adler

        Lindsay Adler is a professional portrait and fashion photographer based in New York. Her editorials have appeared in numerous fashion and photography publications internationally including Bullett Magazine, Zink Magazine, Rangefinder, Professional Photographer and dozens more.

        Though only in her twenties, her career and photography have received much acclaim and she has already become a respected name in the industry. Her images have appeared in major publications, advertising campaigns, and billboards.

        An author of three books, she is always working on new ways to share her passions and knowledge with others. In May 2010 she published her first book “A Linked Photographers' Guide to Online Marketing and Social Media”. In February 2011 she published her second book "Fashion Flair for Portrait and Wedding Photography." Her third book "Shooting in Shitty Light" was published in Oct 2012. Whether through apps, DVDs, books and presentations, she is always sharing.

        Adler is sponsored by a variety of major photography companies and spends a lot of her time traveling to teach at workshops and major conferences. You can find her as a platform speaker at events like WPPI, Photo Plus, Imaging USA and many more. She teaches thousands of photographers annually on topics ranging from retouching, to fashion techniques, to studio lighting. 

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