Best Practices for Social Networking

  • Instructors:
    Lindsay Adler

    PPA Members:


    Today, marketing success is achieved not just through word of mouth, but also through "word of mouse." New media and social networking provide amazing tools to help photographers establish their reputations, reach new clients, and network with colleagues. These tools are some of the most effective marketing and lead-generating methods that exist today. But do you know how to take advantage of them? Learn how as Lindsay Adler discusses the top 10 best ways to be efficient and effective with your social networking efforts. Topics include search engine optimization, becoming a resource for your target audience and other tips to help you make the most of your online marketing efforts. This is not theory…it's business practicality!

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  • Duration: 0:52:59 Expand video to full screen for best view.

      • Lindsay Adler

        Fashion photographer Lindsay Adler has risen to the top of her industry as both a photographer, educator, and Canon Explorer of Light. Based in New York City, her fashion editorials have appeared in numerous fashion and photography publications including Marie Claire, Elle, InStyle, Noise, Essence, Zink Magazine, Professional Photographer and dozens more. 

        A clean, bold and graphic style has become the hallmark of her work, whether shooting advertising campaigns, designer look books, jewelry lines, hair campaigns, fashion editorials, or professional athletes. Lindsay is renowned for her creativity and collaborating with designers and stylists in order to create fresh looks. 

        An author of four books, she is always working on new ways to share her passions and knowledge with others. As a photographic educator, she is one of the most sought after speakers internationally. Each year she teaches to tens of thousands of photographers worldwide through prestigious platforms such as creativeLIVE, KelbyOne, and the industry's biggest conferences, such as Imaging USA. 

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