Bring Out Your Brand: Part 1
It’s not just the customer; it’s not just your products; it’s not just your marketing. Your brand is all that…and more! It’s everything about your business, and it’s so easily misunderstood. But help is on the way.
In this two-part series, David Trust, PPA’s CEO, takes you through the intricacies of what makes a brand and how you build it. He’ll walk you through understanding the customer and your business so you can focus on bringing out your desired brand in all you do. So listen up and learn about…
- The Customer Conundrum – how they see themselves and how they react (and how that plays into how they buy)
- Your Business – what makes you different, what you really need to focus on (the experience), and why your value needs to be in line with your brand.
- Branding vs. Marketing – what the real difference is between the two.
- The Customer Connection – why you should aim to create loyalty and long-term customers
- Customer Expectations – how they play into your brand and why going beyond those expectations can deliver the results you seek.
If you’re ready to go above and beyond the expected, you’re ready for this class. Soak up these details because once you understand your brand, you can bring it out…with style!
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Duration: 0:36:50 Expand video to full screen for best view.
Chief Executive Officer, PPA
Spend a few minutes with PPA’s CEO David Trust and you’ll begin to understand why the association has grown to be the powerhouse that it is. David joined PPA in 1998 as its first director of marketing. Just a little more than a year later, he was selected to take over the helm as CEO, and has since led PPA to unprecedented growth in every category, while improving customer value and experience year after year.
For years, David has declared that, “Big business focuses entirely on brand, while small businesses ignore it – mostly because they don’t understand it.” In his presentation, David helps to de-mystify this critical component of any successful business by breaking down the components of brand building into easily understood pieces. He then reassembles those components by using real-world examples. Be forewarned: Creating a strong brand may not be what you think, which is why you’ll receive David’s 10 realities of brand building.
David spent 11 years in television news as a reporter and anchor before making the transition into the marketing world. During his career, he has served as the director of marketing for the St. Louis Cardinals AAA baseball franchise and headed up St. Jude Children’s Research Hospital’s national corporate marketing department. He is a regular presence on Capitol Hill where he fights for the rights of photographers. In fact, he’s been called on to testify before Congress on multiple occasions. He is also a proponent for courageous leadership, and teaches leadership classes and seminars around the country.