Introduction to Financial Management: Part 2

  • Instructors:
    Scott Kurkian

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    In the first part of this video series, PPA’s CFO Scott Kurkian gave you the basics. In Part 2, you’ll learn how to step up your game, maximizing even more profits through better accounting. In fact, when you’re done with this class, you’ll wonder why you didn’t take it sooner!

    Why? Well, it’s all about making your studio better. Scott will walk you through managerial accounting examples using various software programs, so you can determine what works best for you (long gone are the days when people tracked their businesses using only calculators!). Of course, information is only powerful if you know how to use it, and Scott will demonstrate how such managerial accounting can actually help your studio.

    Just in case you’re not convinced, he’ll share a success story of a real studio that went from nothing to a 6-figure profit in 3 years with the help of managerial accounting—and more importantly, he shares HOW they did it!

    Finally, the rubber meets the road as Scott discusses the planning needed to implement a strong managerial accounting system. Planning may not be sexy or exciting, but 6-figure profits sure are! Head toward them today!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:31:20 Expand video to full screen for best view.

      • Scott Kurkian

        Chief Financial Officer, PPA

        Scott Kurkian, PPA's Chief Financial Officer, has been with PPA for 20 years and is one of the founders of PPA’s Studio Management Services department and PPA's Financial Benchmark Survey. He has worked with many photography businesses to help them learn and understand the financial aspects of managing a small business and how to use financial analysis to improve profitability.

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