Creating with a Purpose

  • Instructors:
    Carl Caylor

    PPA Members:


    “We are not taking pictures, we are creating images,” says PPA Instructor Carl Caylor.

    In this class, you’ll learn exactly how to create an experience for your client, not just a photo. Carl walks you through a pre-sales portrait consultation where you’ll learn:

    • Uncovering and setting expectations – yours and your client’s.
    • Understanding their story – every portrait has a story, and as the artist, your job is to show it.
    • Establishing details of the shoot. Discuss the setting, wardrobe options, themes and your client’s overall plan for the portrait.

    Carl also emphasizes the creative aspect of portraiture. It’s not just about the shoot; it’s about the finished product. Learn how to use your artistic ability to create the right products for the right client.

    With Carl’s examples and detailed presentation, you’ll never look at portraits as just another shoot. Take this class and take your portrait business to a whole new level!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:49:14 Expand video to full screen for best view.

      • Carl Caylor

        Carl Caylor

        M.Photog.Cr., CPP

        "If beauty was only skin-deep, every photograph would reveal the same personality.  We create portraits.  An artistic expression that goes past the outer layer, beyond first impressions, and into the abyss of one's defining essence."     - Carl Caylor

        Carl is a Kodak Mentor and has been involved with photography for over 20 years. He started his photographic career in the darkroom as a custom printer and technician.  He is PPA Certified, a Master Photographer and a Craftsman with Professional Photographers of America.  He has won numerous national awards for his photography, including 17 PPA Loan Collections and several Kodak Gallery and Fuji Masterpiece Awards.  Having begun his teaching career in 1996, Carl has gained national credibility and is now a favorite instructor at photographic seminars and schools world wide.

        Carl prides himself on giving a program that contains useful information rather than just a "show and tell" session.  You will be inspired. You will be reminded of things you already know.  Most importantly, you will learn new, useful ideas that will make you a better artist and a more salable photographer. 

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