Marketing for Seniors: Get Involved in the Community
In this class, PPA Instructor Jen Basford discusses a powerful, but often overlooked, marketing tool: community involvement!
So how much can community involvement really impact your business (especially if you’re a senior portrait photographer like Jen)? Well, she has the answer… actually, three answers for you!
- It gets you out there and that makes you well-known in the community.
- It gives you a chance to build and cultivate relationships, old and new.
- It gives you an avenue to give back.
In this informational yet conversational class, Jen discusses different types of groups with whom you can get involved, various ideas for volunteering your time and products, and how to structure your involvement so it will not only help you as a person but as a business. You’ll even learn creative ways to participate in events so that customers don’t just nod and move on—if you do it right, you’ll gain long-term relationships!
Isn’t that what your business is all about? Join Jen to get more involved the smart way!
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Duration: 0:25:28 Expand video to full screen for best view.
Jen Basford is best known for her high school senior portraits and the annual must-see fashion show she puts on for upcoming seniors each spring. She owns a 3,500-square-foot, custom-designed studio in Edmond, OK, and markets to a high-end, fashion-forward boutique clientele. In fact, she has become one of the top senior portrait photographers in the Midwest largely due to her out-of-the-box approach to marketing, social media and client relationships.
Besides Jen's love of fashion, she enjoys posting on Instagram, obsessing over pretty office supplies at russell + hazel, and Sonic's Diet Dr. Peppers. You can find her speaking to local and regional PPA groups, and educating next-level senior photographers through her organization Seniors Ignite.