Products & Packaging for Children & Family Clients

  • Instructors:
    Kay Eskridge

    PPA Members:

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    “If you don’t show it, you can’t sell it” is the mantra that instructor Kay Eskridge instills during this video class. So watch and learn how to create and sell products that will give your children and family portrait sales a surge! You’ll become a merchandising expert as you discuss:

    • Ideas for products beyond prints – how Kay uses and sells them, and how they might work for your clients.
    • How to be a boutique! Don’t just settle for the traditional – include framing and specialty items from photo jewelry to image boxes and more.
    • The ultra-important art of the pre-sell and how to plant the “seed” in the client’s mind, from changing your displays to creating a welcome kit and having your “brag book” on display (full of thank you cards from well-pleased clients).
    • How to show what you do best and give clients the options they most desire, from setting up your studio lobby a certain way to wearing the photo jewelry you sell (or might start selling after this class!).
    • How to gild the lily and package your packages.

    And Kay isn’t all talk – she’ll be showing examples throughout the video so you can see the real deal!

    (These tips can be used for any business model, but Kay uses examples from her low-volume, high-sales studio.)

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:27:39 Expand video to full screen for best view.

      • Kay Eskridge

        Kay Eskridge

        M.Photog.Cr.

        Combining her passion for photography and her love of people, Kay Eskridge’s studio, Images by Kay & Co. has earned a sterling reputation for high-quality lifestyle portraiture. Kay and her team take great pride in not only the imagery they create but also the high level of customer service they provide. Specializing as a lifestyle portrait artist, Kay’s clientele has come to rely on her to capture images from all of life’s special events, from maternity to newborns, tots to ‘tweens’, High School Seniors to summer family vacations and even intimate images captured through the CelebrateSexy division of her studio. Her focus on relationships, creative approach to portraiture, unique perspective on customer service and clear vision about business has provided her with much success doing something she loves. Kay is a member and Past President of the Arizona Professional Photography Association, she is a PPA Certified Master, Photographic Craftsman and holds numerous awards, including the Arizona Photographer of the Year, Kodak Gallery Elite Awards, Fuji Masterpiece Awards,  Phoenix Portrait Photographer of the Year, Arizona Illustrative Photographer of the Year and the PPA National Award.

        www.imagesbykay.com
        www.celebratesexy.com
        www.learngrowsucceed.org

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