Products and Packaging: Weddings
As a wedding photographer, your moment is the big day when the bride and groom say “I do.” But as a businessperson, you also need to pay attention to the things that your bridal couple will purchase! In this video class, instructor Mary Fisk-Taylor shows you how to create products and packages that go beyond “snapshots” to maximize your sales opportunity.
Some products Mary will discuss include:
- Bridal Portraits
- Engagement Photos
- A “love story” that tells the journey of the relationship
- Save the Date items
- Premium products you can offer at higher prices
If you haven’t done these before, Mary will give you the motivation and the know-how to start. And how about creative packaging ideas? Albums for the bride’s and groom’s parents, a grandparents’ album or wall décor, just to name a few? It’s all part of maximizing your wedding photography sales, so you’ll learn about it here! You’ll also learn how to drive clients to the price point you desire, why a la carte items may not work for you, and how to package your items so that your brand shines through.
Through this class, you’ll gain a whole new perspective on wedding photography and the opportunities you can create! So…why wait?
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Duration: 0:32:23 Expand video to full screen for best view.
M.Photog.Cr., CPP, ABI, API
Mary Fisk-Taylor has been a member of the Professional Photographers of America since 1999. Along with her business partner, Jamie Hayes, they operate a high-end wedding and portrait business in Richmond, Virginia. Hayes & Fisk the Art of Photography is a home-based studio located on almost one acre of beautiful gardens and they have successfully created one of the most sought after Portrait and Wedding studios in their area.
Mary was named Photographer of the Year in 2007 and has won Best Wedding Album of the Year in Virginia several times. Nationally she has had her albums in the top five. She has won numerous Best in Show awards, Kodak Gallery Awards, Fuji Masterpiece Awards, Loan Collection prints and albums. Mary is also a recipient of the prestigious Virginia Award, which honors photographers for their commitment and dedication to their state association, and the business of professional photography.