Retail Studios: Do You Lease or Buy?

  • Instructors:
    Bridget Jackson

    PPA Members:

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    In real estate, they say the most important thing is location, location, location. That may be true, but if you’re looking at getting a retail location for your studio, you also have to wrestle with the dilemma of “Lease or Buy.” What’s a photographer to do? Instructor Bridget Jackson explains how to do your research and what you need to consider to make the right decision for YOU.

    By the end of this class, you’ll know what numbers are important and how to analyze the risks involved. It’s not sexy, but it’s straight talk that every studio in this situation needs to know.

    Ready to make an informed decision—based on the pros and cons of leasing or buying—instead of just tossing a coin?

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: 0:07:14 Expand video to full screen for best view.

      • Bridget Jackson

        Bridget Jackson

        CPA, Manager, PPA Business Consultant

        Bridget Jackson is a Certified Public Accountant and the lead advisor with PPA's Studio Management Services. She has worked with small businesses for over fifteen years and has been with PPA for the last seven. Bridget enjoys educating thousands of photographers on the business of photography and working one-on-one with hundreds more to help them understand business concepts that can help them achieve their goals. Whether it is greater profitability, a better work/life balance, creating personal financial security, or questions on taxes and bookkeeping, Bridget is an all-in-one resource for studio management.  She’s leveraged her expertise by overseeing the 2008 and 2010 Benchmark Surveys, using the data collected to create tools and resources to aid photographers in implementing the results with their own studios. 

        Bridget has brought a wealth of financial knowledge and experience to PPA, and has quickly become an industry expert on the financial operation of a photography business. If you have any questions for her about your business, or would like to schedule a one-on-one consultation, you are welcome to contact her at sms@ppa.com. Find out why so many photographers say they owe their business’s success to the time they’ve spent with Bridget!          

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