Social Media Marketing Essentials

  • Instructors:
    Gary Hughes

    PPA Members:

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    Social media can be an incredible way to market your business and increase your income. Here’s the thing, though, there’s a ton of it out there, some of it’s confusing and finding time to fit it in to an already busy life can seem impossible. Learn the basics of social media and some great ways to hack your life so that you can use the incredible power of social media without letting it take over your life. You will learn: 

    Social media platforms - how to pick which ones you want to use 
    Best practices - what approach is going to help you grow and engage your audience 
    Life Hacks - the best tools and techniques for creating great social media content and getting it out there 
    Advertising - Helpful ways to use paid advertising in a way that doesn’t feel like advertising 

      • Gary Hughes

        M.Photog.Cr., CPP

        Shortly after college and holding every job from janitor and construction worker to musician, Gary eventually made his way back to the world of professional photography, the career of both his parents. Since completing several years of internship with other studios, Gary founded Hughes Fioretti Photography with his wife and business partner, Julie Fioretti. Since 2010 he has spent much of his time teaching photographers in the southeast how to increase their profits through social media, creative capture and sales techniques.

        Since beginning his career as a photographic artist, Gary has won local and national awards including first place for wedding albums, first place for portrait and multiple entries in to the PPA Loan Collection. In 2010, 2011 and 2012, Gary was recognized as one of the top 10 photographers in central Florida and in 2012 was awarded the degree of Master Photographer by the PPA and won the distinction of Master Photographer of the Year from the PPSCF. In 2013, Gary received his Photographic Craftsman degree from the PPA and continues to travel across the country to help photographers improve their art, businesses and lives. He was recently invited to be a platform speaker at Imaging USA in Phoenix in 2014.

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