Joe is a nationally recognized commercial photographer specializing in food photography and an avid instructor in the photography industry. Forty years ago, in 1977 Joe started his photographic career with Kraft Foods. He worked his way up the ladder quickly to the Creative Services department to become one of their Senior Photographers and a few years later, the Digital Imaging Manager. His work began in the darkroom in 1975 and by 1995 he successfully lead the company to a full digital-format studio. Joe took an early retirement package from the company in 2010 after 35 years in the industry and continues his photographic career through Joe Glyda Photography, Inc. which he started in 1988.
Joe is a PPA Master Photographer, Photographic Craftsman and received the Master Artist degree from Professional Photographers of America in 2014 and was Re-Certified in 2015. Joe resides near Tulsa, OK, and has expanded his business from food and product photography to architectural, aviation and pre press retouching for corporate clients.
Instructors: Joe GlydaIn this episode of PPAedu, commercial food photographer Joe Glyda explains the process of photographing fresh fruit for commercial use through the steps of preplanning, conversing with your intended production and art director, and working with a food stylist. Throughout this process, Joe discusses the numerous roles played to get the perfect shot and demonstrates three different lighting styles used to photograph fruit.
Instructors: Joe GlydaIn this episode of PPAedu, commercial food photographer Joe Glyda teaches how to photograph glass. Throughout this episode, Joe gives helpful advice on the smaller details of glass photography such as the wrapper/seams on your product, reflection awareness, and how to work with clear glass against a background with clever product placement.
Instructors: Joe GlydaIn this episode of PPAedu, commercial food photographer Joe Glyda demonstrates how to photograph a plastic, shiny bag for marketing use and how to shoot a product for commercial use. In this segment, Joe goes through the varying steps on how to dismantle a product and build it back together in order to get the best possible shot, as well as Photoshop tutorials on how to put the finishing touches on a commercialized product.
Instructors: Joe GlydaIn this episode of PPAedu, commercial food photographer Joe Glyda discusses how to transition to commercial photography and how to photograph products in a box. This segment explains the details of dimension and the process of how a product is shot with lighting and backdrop placement tips, as well as how to use Photoshop to fix and place multiple box subjects together.
Instructors: Joe GlydaIn this episode of PPAedu, commercial food photographer Joe Glyda demonstrates how to manipulate light on reflective surfaces by lighting your subject’s background and using cards to get rid of black lines. In this session, Joe photographs three different reflective surfaces: a watch, a trophy, and a reflective background. Watch this episode to gain insight how to photograph difficult reflective images!
Instructors: Joe GlydaTo understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.