Lynda Falkenstein

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Dr. Lynda Falkenstein aka "The Niche Doctor" is widely known as one of the foremost authorities on the subject of creating - and keeping - a niche that is at the core of a thriving and enduring business. Her book, NICHECRAFT: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out is considered a classic and used by businesses throughout the English-speaking world. Learn more about "The Niche Doctor" by visiting

Lynda's Courses

  • Claim Your Niche: Nine Steps to a World-Class Business in Any Economy

    Instructors: Dr. Lynda Falkenstein
    Webinar: Trying to figure out how to distinguish your business from the rest of the pack? Worried about the competition taking your market share? Wish people would think about your service first and price second? If any of these sound familiar, don't waste a second; watch this important webinar now.
  • Marketing Strategies That Make You a Household Word

    Instructors: Dr. Lynda Falkenstein
    Webinar: You're a great photographer, but things have changed so much in recent years, you are often confused about which marketing strategies can really benefit your business. The strategies you will learn in this information-packed program will get the right people calling you up, turn an invisible business into a household word, be practical and immediately usable, and help make your niche the only game in town.
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