Jeffrey Shaw

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Based in Manhattan, Jeffrey has been the go-to portrait photographer for an exclusive clientele for 30 years. He is also a trained business coach from The Coaches Training Institute and an inspiring public speaker, having presented before 20 organizations in two years. He travels nationwide meeting his clients at beautiful destinations and working with photographers in workshops and conventions. His portraits have appeared on The Oprah Show, in “O” magazine, People Magazine, CBS news, and most recently the cover of New York Family Magazine. Never one to follow a well-worn path, Jeff has built a meaningful life on instinct rather than rules and on his vision instead of circumstances.

During the height of Jeff’s career he hired a business coach to help him manage the many issues that come with a fast growing business—the rewards and the struggles. It was a period of deep soul searching and business expansion. Through this work there were many “a-ha!” moments and one stood out in particular: why he became photographer. 

Jeffrey is the youngest of three boys and during his youth there is only one known photograph capturing his entire childhood; literally no history that offers a photographic memory. This is the power of portrait photography. So half way through his career and with this new realization he would cement his purpose—to support his clients in being as responsible as they could be documenting their family’s treasured moments. This aspiration profoundly increased his commitment to his clients and resulted in stronger relationships, a business that directly supported his life’s purpose and an uncommon level of success.

Jeff’s personal experience with coaching over a decade ago and how it changed his life lead him to become a trained business life coach specifically for fellow photographers. He has committed to providing educational forums for photographers who want to improve their businesses and desire personal growth.

Jeffrey's Courses

  • Drive Markets Rather Than Being Driven by Them

    Instructors: Jeffrey Shaw
    Video: Be inspired! In this 5-part series, PPA Instructor Jeff Shaw will explore characteristics of successful people. Jeff’s first video focuses on how to define and drive your market rather than letting the industry define or drive you. How do you do this? By being you! Jeff shares how to build a “client experience” that is unique YOU – your skills and areas of expertise.
  • Prosperity & Purpose: Sales as Service

    Instructors: Jeffrey Shaw
    Webinar: For decades, we've looked at sales upside down. The true nature of sales is that it is the greatest act of service we can provide for our clients. It's actually what client's hire us for—our expertise and advice on what is the best fit for them. When done with integrity and with an intelligent business model the money is in fact a benefit of the process and not coming from a place of neediness.
  • Serve Yourself to Serve Others

    Instructors: Jeffrey Shaw
    Video: In this ongoing series on habits and characteristics of successful people, PPA Instructor Jeff Shaw tackles the tough issue of how to be authentic in your craft and your business so that you can share this gift with your community and your clients. After all, how can you share your light if it burns out?
  • The Secret to Success: Observe and Respond

    Instructors: Jeffrey Shaw
    Video: In this video (1 in a 5-part series) on character traits of successful people, Jeff Shaw tackles the skill of observing and responding to your client’s needs. In a fast-paced world of ever-changing technologies and demands, this is easier said than done. Of course, questions are the easy part, but it’s the answers and the discussions that will inspire you to take a good, hard look on what you’re doing for your customers… and how you can do more!
  • Work ON Your Business More Than IN It

    Instructors: Jeffrey Shaw
    Video: This video is Jeff Shaw’s how-to on working smarter, not harder! This video is about “visioning” not reacting. Listen as Jeff discusses strengths and weakness, things to outsource, things to put on a “not-to-do” list. Discover ways to grow your business, not just handle it. Think about team-building and training and how this can expand your bandwidth. Redefine the big picture and the goals for your studio, rather than just reacting to the day-to-day.
  • You're Never Too Small to Think Big: Creating Systems

    Instructors: Jeffrey Shaw
    Video: No matter how big or small your business, efficiency is always a good thing. PPA Instructor Jeff Shaw discusses 4 systems that will improve your studio, regardless of volume or size. This is 30 minutes of your day that can change your business...and your life. Don't miss out!
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