Bridget Jackson

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CPA, Manager, PPA Business Consultant

Bridget Jackson is a Certified Public Accountant and the lead advisor with PPA's Studio Management Services. She has worked with small businesses for over fifteen years and has been with PPA for the last seven. Bridget enjoys educating thousands of photographers on the business of photography and working one-on-one with hundreds more to help them understand business concepts that can help them achieve their goals. Whether it is greater profitability, a better work/life balance, creating personal financial security, or questions on taxes and bookkeeping, Bridget is an all-in-one resource for studio management.  She’s leveraged her expertise by overseeing the 2008 and 2010 Benchmark Surveys, using the data collected to create tools and resources to aid photographers in implementing the results with their own studios. 

Bridget has brought a wealth of financial knowledge and experience to PPA, and has quickly become an industry expert on the financial operation of a photography business. If you have any questions for her about your business, or would like to schedule a one-on-one consultation, you are welcome to contact her at sms@ppa.com. Find out why so many photographers say they owe their business’s success to the time they’ve spent with Bridget!          

Bridget's Courses

  • Accounting Jargon: The Basics

    Instructors: Bridget Jackson
    Webinar: Wondering the difference between cash basis and accrual basis accounting? Familiar with PPA’s recommended chart of accounts? Know the best way to track your sales? As a small business owner, these and other accounting principles are imperative for the proper financial management and success of your business.
  • Budgeting in QuickBooks

    Instructors: Bridget Jackson
    Webinar: Success is defined by each individual studio and owner. By building a budget and by comparing actual financial results to a budget, the studio and the owner are more likely to reach their goals. Budgeting in QuickBooks walks you through the step-by-step process of building a budget in QuickBooks.
  • Challenges of the Home Studio

    Instructors: Bridget Jackson
    Video: So you’ve got the home studio. You’re working in your PJs, watching TV during office hours, and can knock off any time you want, right? Wrong! As instructor Bridget Jackson will teach you, your home business is still just that: a business. So tune in to this quick class for 10 things that home studio owners need to remember.
  • Finding Your Bookkeeper or Accountant

    Instructors: Bridget Jackson
    Video: The saying goes, “It’s not what you know, it’s who you know.” As a studio owner, you want to identify the right WHO to manage your business books. Finding someone to whom you can entrust your studio’s finances is much like finding a nanny to care for your children – after all, your business is your baby.
  • Income Tax Strategies

    Instructors: Bridget Jackson
    Webinar: Although we encourage you to do tax planning all year-round, it's still not too late to take advantage of some year-end planning! That's why we've updated this annual online class yet again to discuss tax considerations.
  • Pricing Basics

    Instructors: Bridget Jackson
    Webinar: When it comes to photography, you're a whiz. But pricing? If just thinking about cost-based or demand-based pricing makes your head hurt, we understand. Many photographers feel at a loss when it comes to this part of business, even though it's a vital part. That's why you should tune in to this webinar to learn the basics for smart pricing this year!
  • Put Those Benchmark Tools to Use

    Instructors: Bridget Jackson
    Webinar: Bridget takes you step by step through how to use each of the online tools created as part of PPA's 2011 Benchmark Survey resources. Using a real studio example, she'll show you exactly how to plug in your numbers in the Studio Comparison Tool and see how similar studios compare to you.
  • QuickBooks: Basic Users Guide

    Instructors: Bridget Jackson
    Webinar: Managerial Accounting with QuickBooks allows you to categorize your income and expenses and get a firm grip on your finances. From opening the box to creating invoices and recording expenses, reconciling bank and credit card accounts, paying sales tax and producing financial statements based on Managerial Accounting…you will get it all!
  • Retail Studios: Do You Lease or Buy?

    Instructors: Bridget Jackson
    Video: In real estate, they say the most important thing is location, location, location. That may be true, but if you’re looking at getting a retail location for your studio, you also have to wrestle with the dilemma of “Lease or Buy.” What’s a photographer to do? Instructor Bridget Jackson explains how to do your research and what you need to consider to make the right decision for YOU.
  • Steps to Starting a Business

    Instructors: Bridget Jackson
    Video: So you want to own a studio? Then look no further: This class is for you! Instructor Bridget Jackson walks you through everything you need to know in a thorough, informative session. Who better to learn from than the manager of PPA’s Studio Management Services who has helped hundreds of photographers like you?
  • Top 10 Financial Mistakes Made by Photography Businesses

    Instructors: Bridget Jackson, Scott Kurkian
    Video: Want to avoid some of the most common financial mistakes made by professional photographers and studios? Of course you do! After all, knowledge is power. In this video class, Scott Kurkian, founder of PPA’s Studio Management Services, and Bridget Jackson, CPA and PPA’s Studio Management Services Manager, discuss mistakes that can sink your business…and how to transform them into a plan for financial success.
  • What's Your Number?

    Instructors: Bridget Jackson
    Webinar: Do you know what your numbers should—and could—be? Well, PPA's latest Benchmark Survey gives you those financial guidelines, and Bridget is here to explain them and what they mean to you. In other words, she'll help you start creating financial success using PPA's benchmarks! After all, you can't run away from the numbers, not if you want a healthy business.
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