For 15 years, Beth Forester, M.Photog.Cr., CPP, has operated a boutique portrait studio in the small coal-mining town of Madison, WV. Specializing in senior portraiture, she is known not only for her award-winning images, but also for her creative marketing strategies and business tactics. Recognized as a leader in the photographic and business industry, she has been featured in various magazines, such as Rangefinder, Professional Photographer, Studio Photography & Design and WV Executive.
In fact, Beth has been named West Virginia Photographer of the Year three times (2004, 2006 and 2007) and Mid-East States Photographer of the Year twice (2006 and 2007). Along the way to achieving these titles, Beth has earned 10 Kodak Gallery Awards, 4 Fuji Masterpiece Awards, 13 Loan Collection images and the prestigious PPA AN-NE Award for marketing.
In addition to running a full-time studio, Beth develops and markets her own software line: photoDUDS, a commercially-licensed series of DVD volumes containing graphic design elements, templates and marketing materials created specifically for professional photographers.
Instructors: Beth ForesterWebinar: Teens are some of the biggest spenders in today's economy (and they are always searching for the best and most expensive brands to secure their social status). So, join Beth and learn how to attract these A-list clients and how to cater to their wants and desires.
Instructors: Beth ForesterWebinar: Get ready for a profitable holiday season! Join Beth as she discusses the key elements to her wildly successful Holiday Mini Portrait Event at Beth Forester Photography. Last year her Holiday Mini Portrait Event yielded over $20k in sales in just 3 days. You'll leave this program with all the inside scoop on running your own Holiday Mini Portrait Event.
Instructors: Beth ForesterVideo: Let’s face it, creating price lists is a chore that no one enjoys! Are you charging too much or too little? Do you have enough options? How many products is too many? In this course, PPA Instructor Beth Forester takes the guesswork and headaches out of price lists! Beth emphasizes how to showcase your product offerings in your studio so that seeing is believing for your clients. Additionally, she’ll discuss specialty products and upsell opportunities to your Senior clients and their families.
Instructors: Beth ForesterVideo: You may be an artist, but that doesn’t mean you’re not still running a business. In this course, PPA Instructor Beth Forester covers the thought process from start to finish for pricing Senior Portraits, addressing questions related to target clients, session averages, profit goals and sales strategies.
Instructors: Beth ForesterVideo: From packaging and price points, to couponing and incentives and even super-sizing and add-on services, Beth has excellent suggestions to make the sales process a breeze! She’ll tell you everything you need to know so that you have the perfect offering for each and every customer.