SMS Business Basics June 2013
June 29 –
30, 2013
Location: Atlanta, GA
Register: Register Now
$379 - PPA member
$229 - Member's guest
June 29-30, 2013
BONUS: The first 5 registrants will receive a copy of "TLC, Beth Forester's Client Care and Marketing Kit" ($125 value).
In this workshop at PPA Headquarters, Lori Nordstrom will help you assess the competitive landscape and acquire those necessary, but often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant.
You'll choose a business model that’s the best fit for your studio and evaluate your business strengths, customer needs, and market’s competitive dynamics to create your profitable pricing structure. This strong foundation will be reinforced with data from PPA's Benchmark Survey Results by comparing your studio's numbers with industry averages and best performing studios.
WORKSHOP TOPICS:
- Overview of competitive landscape
- Legal and financial requirements
- Skills needed to successfully run a studio
- Types of business models
- Applying financial benchmarks
- Marketing promotions
- Sales fundamentals
- Pricing for profit
- Managerial accounting
- Realistic goal setting
- Managing long-term success
