Business Breakthroughs January 2015

  • Instructors:
    Allison Tyler Jones
      • Allison Tyler Jones


        Allison Tyler Jones spends her days capturing spontaneous portraits of children and their families for both retail and commercial clients. She has authored four photography books, her most recent title, 100% Kid focuses on photographing kids in gorgeous light. Her studio has been ranked as one of the nation’s Top Performing Studios according to PPA’s Benchmark Survey. Allison owned a retail store for 12 years in a former life and uses her business expertise to help mentor other photographers. Owning a business is hard, and Allison is excited 
to share her down-to-earth, practical, take-no-prisoners advice. For more about Allison, go to

      • None
    • Imaging USA, Nashville, TN

    • What should I do to prepare for the class?
      Your investment includes one-on-one consultations with a PPA accountant and business mentor. In order for the CPA and mentor to prepare for these meetings, we request financial documentation, sales and sessions reports and the Business Breakthroughs Questionnaire. The checklist and materials are included under the Course Materials section on this page. After registration, you will receive a detailed email explaining the process and how to submit the required materials.

      I may not have time to submit the required consultation materials prior to the workshop. Can I still attend?
      Absolutely! You can complete the financial and mentor consultations post-workshop.  

      What should I bring with me to the class?
      Attendees will receive a bound copy of the full presentation with room for taking notes. Additional notepads/pens are suggested but not required. In order to respect our instructors, we request that you do not use your laptop, tablet or phone for note-taking. If you do not submit copies of your marketing materials prior to the workshop, please bring hard copies with you to class.

      What are the class hours?
      The class runs from 9 a.m. to 4 p.m. each day, with one-on-one consultations from 4 p.m. to 6 p.m. Look for a detailed class schedule via email the week prior to the class.

      Do I need to be a PPA member to attend?
      PPA membership is required for all primary workshop registrants. Members may bring a non-member spouse or studio colleague for $399. Need to join PPA?

      Will I receive merits for attending?
      Yes, attendees will receive two service merits. 

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