Business Breakthroughs January 2015

  • Instructors:
    Allison Tyler Jones

    Register: Register Now

    $944 - PPA member
    $399 - Member's guest

    Price includes full-access Imaging USA registration for member and guest.

    January 29-31, 2015

    Join a PPA business mentor and CPA for three days of immersive instruction designed to help you increase your sales, keep more money and take back your life.

    The lecture portion of the workshop focuses on business and financial management, the how-to's of effective branding, targeting, and marketing, and techniques for maximizing sales.

    A phone session with a PPA accountant will result in a custom financial plan recommendation, and you’ll engage in an hour-long private consultation with an SMS mentor and accountant to scope your business and marketing strategy.
    It's your chance to address your most pressing issues and areas of concern, get questions answered, develop priorities, and identify actions to launch your business to the next level.

    Workshop Topics
    Marketing & Promotions

    • Effective ways to get the word out
    • Attract your ideal clientRefine your brand and promotions
    • Partner to grow your client baseBusiness & Financial Management

    Business & Financial Management 

    • Evaluate your overhead spending
    • Hone an effective price list
    • Implement a price increase and keep clients
    • Set a realistic salary
    • Keep more of your tax dollars

    Sales & Customer Service

    • Match your studio style to client experience
    • Encourage customers to spend more
    • Provide top-notch customer service at no cost
    • Tips to get you comfortable with selling
      • Allison Tyler Jones


        Allison Tyler Jones spends her days capturing spontaneous portraits of children and their families for both retail and commercial clients. She has authored four photography books, her most recent title, 100% Kid focuses on photographing kids in gorgeous light. Her studio has been ranked as one of the nation’s Top Performing Studios according to PPA’s Benchmark Survey. Allison owned a retail store for 12 years in a former life and uses her business expertise to help mentor other photographers. Owning a business is hard, and Allison is excited 
to share her down-to-earth, practical, take-no-prisoners advice. For more about Allison, go to

      • None
    • Imaging USA, Nashville, TN

    • What should I do to prepare for the class?
      Your investment includes one-on-one consultations with a PPA accountant and business mentor. In order for the CPA and mentor to prepare for these meetings, we request financial documentation, sales and sessions reports and the Business Breakthroughs Questionnaire. The checklist and materials are included under the Course Materials section on this page. After registration, you will receive a detailed email explaining the process and how to submit the required materials.

      I may not have time to submit the required consultation materials prior to the workshop. Can I still attend?
      Absolutely! You can complete the financial and mentor consultations post-workshop.  

      What should I bring with me to the class?
      Attendees will receive a bound copy of the full presentation with room for taking notes. Additional notepads/pens are suggested but not required. In order to respect our instructors, we request that you do not use your laptop, tablet or phone for note-taking. If you do not submit copies of your marketing materials prior to the workshop, please bring hard copies with you to class.

      What are the class hours?
      The class runs from 9 a.m. to 4 p.m. each day, with one-on-one consultations from 4 p.m. to 6 p.m. Look for a detailed class schedule via email the week prior to the class.

      Do I need to be a PPA member to attend?
      PPA membership is required for all primary workshop registrants. Members may bring a non-member spouse or studio colleague for $399. Need to join PPA?

      Will I receive merits for attending?
      Yes, attendees will receive two service merits. 

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